USA Today’s Tips for Pitching to Get News Coverage
Cision
JUNE 10, 2015
Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers. If you want your earned media to work, figure out the passion points for the co mmunity that the newspaper is going to be covering and figure out how your client fits into that larger area,” he says.
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