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How to Conduct PR Research Ethically – Marcia DiStaso

Ethical Voices

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go She discusses a number of important ethics issues, including: How do we ethically ask questions in research? Go Gators! –

Ethics 91
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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

He shares several ethics insights, including: Your client is accused of price gauging, now what? How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. My background is in radio and television journalism.

Ethics 89
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We need to tell the hard truths – Ed Harrison

Ethical Voices

What is the most difficult ethical challenge you ever confronted? Part of that was interviewing people at a metro stop and getting their takes on this. We have a responsibility to use data ethically. But we should do it in a way that’s ethical and honest. And years later I’m like, it was fascinating.

Ethics 105
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). I put a few guidelines on this–these folks had to be non-manager/non-director level. I met her when she was marketing director at ThreeSixty Journalism, where I’m on the board.

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). I said I would, and she put me in touch with the assistant dean, I went in and interviewed, and got the job. DePaul University College of Communications, 2011 – 2022.

Education 107
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

AI leads reporters to conduct real interviews again “The growing use of generative AI will force media outlets to be much more careful about how they source and gather input for stories. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 192
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Journalist Spotlight: Finance and Investment Writer Lou Carlozo

Beyond PR

PR Newswire’s audience team regularly interviews journalists who use ProfNet for their insights on how PR professionals and experts can improve communications and earn more media pickup. . Also, get to know the reporter as a flesh-and-blood person with a life outside of journalism. If so, what are your guidelines for those?

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