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Financial Stardumb?  Celebrities Endorsing Investments

Mindful Marketing

Cryptocurrencies recently tapped celebrity associations with great success, but a notable bankruptcy and the industry’s slide have led to serious financial fallout for many investors. That’s why there are crowds of royal watchers and television shows like Basketball Wives. Babe Ruth promoted tobacco products.

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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies must be mindful of ethical considerations and prioritize the child’s well-being.

Brand 83
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Embracing Inclusion: Empowering People with Disabilities Through Brand Marketing

Burrelles Fresh Ideas

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. It’s time for brands to embrace disabilities with that same passion.

Brand 89
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Celebrating the human influence in reputation shaping

PR in High Definition

The longest-running annual international televised music competition, its reputation reflects its core value of uniting people and nations by showcasing musical diversity and cultural nuances. Because AI lacks the aforementioned soft skills, its inability to think critically or creatively generates concerns surrounding ethics.

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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tech companies have made huge financial bets on all of these innovations. the blink-and-you-miss-it nature of Snapchat).

Publicity 167
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The bill we will all eventually pay.

Maxim Behar

It doesn't take long before we hear from everywhere, especially from the television studios - "in the Czech Republic they do this, in Hungary that, in Poland so-and-so, and in Slovenia are very far ahead in their development." Many years have passed since then and we have learned many lessons. And we compare, compare, compare.

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Fighting Ugly and Inviting Media and Public Backlash

Reputation Specialist Michael Toebe

Playing dirty, disregarding ethics and the long-term value of relationships is, well, foolish and reckless. Disney piled on by saying Johansson has been paid $20 million for “Black Widow” and has the ability to earn more, as if that is the point of ethics and contention. Yet, apparently, not everyone has received that memo.