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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Wikipedia is just plain popular.

Wikipedia 101
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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.

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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

Any time YouTube finds a questionable piece of video content, it will add a text box linking pertinent “factual” information supplied by Wikipedia. Facebook & Twitter. For well over a year, Facebook has been trying various tools to curb the spread of misinformation. Now, Facebook is considering vetting news organizations.

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The metaverse: fear or freedom for humanity and communication?

PR in High Definition

Could this be the Facebook vision? Facebook doesn’t expect the true metaverse to be up and running until at least ten years from now, mainly because the immersive technology is not quite up to scratch yet, and, let’s face it, with Facebook’s history, no doubt they’ll be a few regulatory challenges along with way.

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Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world. Given the rising popularity of user-generated content, some fake news creators might fancy themselves journalists of a sort, without the actual ethics or experience that a real journalist would have.

Google 225
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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. pts Settings.

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

Gwen Chynoweth called upon our industry to end the use of the word in " R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7. I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8.