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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Facebook relies on Wikipedia.

Wikipedia 101
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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.

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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. Any time YouTube finds a questionable piece of video content, it will add a text box linking pertinent “factual” information supplied by Wikipedia. Facebook & Twitter.

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The metaverse: fear or freedom for humanity and communication?

PR in High Definition

Could this be the Facebook vision? Facebook doesn’t expect the true metaverse to be up and running until at least ten years from now, mainly because the immersive technology is not quite up to scratch yet, and, let’s face it, with Facebook’s history, no doubt they’ll be a few regulatory challenges along with way.

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Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world. Given the rising popularity of user-generated content, some fake news creators might fancy themselves journalists of a sort, without the actual ethics or experience that a real journalist would have.

Google 225
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Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. It’s an obvious point but one that is often forgotten.

Publicity 164