Cision

NOVEMBER 28, 2017

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. The post Why Small Businesses Need a Media Database appeared first on Cision.

Small Business 245

Small Business Media SMB Pitching 245

Rock the Status Quo

FEBRUARY 17, 2016

we expect to have a page for our press release on the wire service’s website that is actually indexed by search engines. we expect the service to submit our news to the major search engine news feeds (Google News, Yahoo News, etc.). At the very least, pickup by the major search engines are something we universally expect, right?

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

we expect to have a page for our press release on the wire service’s website that is actually indexed by search engines. we expect the service to submit our news to the major search engine news feeds (Google News, Yahoo News, etc.). At the very least, pickup by the major search engines are something we universally expect, right?

Engineering 100

Engineering Newspapers Google Banking 100

5W PR

APRIL 8, 2021

A press release can be used to announce a new product or a new service, as it’s easy to distribute it to all major search engines and social media platforms, as well as journalists and news outlets, as this way the company is able to reach a larger number of people.

Engineering 128

Engineering Writing Social Media Report 128

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. Popular thinking was that search engines drove the most traffic to news sites, but a shift is on. One exec still reads a national newspaper online each day and gets a hard copy on the weekends.

Newspapers 74

Newspapers Print Radio Local 74

Sword and the Script

MAY 14, 2016

People drop their phone and turn to the search engine to look for a repair shop. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. What does Google want in exchange? Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

PR Fuel

SEPTEMBER 21, 2020

Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign? If press releases are not part of your online marketing strategy, you could be missing out on many business opportunities. Optimized press releases also make your content more searchable on search engines.

Writing 59

Writing SEO Local Advertising 59