Remove Engineering Remove Marketing Remove Real Estate Remove Storytelling
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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

In college, Ebony studied industrial engineering — an area she was inspired to pursue after watching the movie “Short Circuit” as a kid. Today, though, Ebony owns Above Promotions , a digital marketing and PR agency based in her native Tampa, Florida. From engineer to PR pro. Giving back to her passions.

Meeting 52
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Six Things PR Can Learn From “The Big Short”

ImPRessions - Crenshaw Communications

. “The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. Here are the top six. But know when to stick to your guns.

Film 149
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New England Patriots Forget to Run SEO Play for Deflategate Microsite

Ishmael's Corner

Showing knowledge that transcends zone blitzes and optimizing the price point of a 12-ounce domestic beer, the New England Patriots jumped into the content marketing game last week. Evaluating the microsite from a content marketing perspective, I applaud the concept. Why the Pats forgot the SEO part of content marketing is baffling.

SEO 60
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Public Relations Strategies for Robotics Companies

5W PR

The global robotics market is constantly growing which gives plenty of businesses great opportunities for various public relations efforts. However, beyond robots being used in industrial companies, there are plenty of different ways that robots can be used in other services such as real estate, home healthcare, retail, and hospitality.

Company 88
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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

I almost viewed the technology as the easier part, because there’s so many great different companies that are available to you and different tools on the market. It takes money, obviously, but time and energy to really keep abreast at everything that’s going on in the market. But the technology is relatively there.

Data 78
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52