Shift Communications

NOVEMBER 14, 2017

Move over, engineers. And customers want to self-serve with the resources such as knowledge base articles and FAQs those technical writers provide. Writers bring their research skills, clear communication, and out-of-the-box ideas to the table when it comes time to take the products engineers build and share them with the world.

Engineering 87

Engineering Knowledge Base Software Creativity 87

Presspage

SEPTEMBER 19, 2017

So far these primitive AI tools require structured data to create insights; that is, data with a high degree of organization, a predefined set of rules, that is readily searchable through search engine algorithms or other search operations.

Software 83

Software Technology Knowledge Base Creativity 83

PR 20/20

JULY 12, 2018

HubSpot’s new approach to content strategy better organizes your site content, and makes it easier for Google to rank multiple pages on your site. As you probably know, many have been looking for other options since Google sunsetted Google Site Search in 2017, and subsequently its Customer Search Engine in 2018.

Customer Service 43

Customer Service Knowledge Base Google Tools 43

Contently - Strategy

NOVEMBER 27, 2018

Enter: Google. Third-party tools like Moz and BuzzSumo now offer data on valuable search engine optimization data like keyword volume, difficulty, and click-through rates. “I If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.”

Strategy 112

Strategy How To Content Marketing Analysis 112