Remove Consumer Remove Engineering Remove Google Remove Knowledge Base
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In the PR World, Technical Writers Need Apply

Shift Communications

Move over, engineers. And customers want to self-serve with the resources such as knowledge base articles and FAQs those technical writers provide. Writers bring their research skills, clear communication, and out-of-the-box ideas to the table when it comes time to take the products engineers build and share them with the world.

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How to Create Your Content Strategy From Scratch

Contently - Strategy

Enter: Google. Third-party tools like Moz and BuzzSumo now offer data on valuable search engine optimization data like keyword volume, difficulty, and click-through rates. A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention. Thankfully, that changed over the years.

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