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How Ahrefs’ Best Bootstrapped Backlink Builders Got Their Links [Analysis]

Buzzstream

Google first rolled out the Link Spam Update in 2022 , then again in June 2024. Google may have devalued listicle/roundup posts because they are so rife with link exchanges and buying. I believe Google wants this from sites, and a few studies have supported this. In June 2024, Google released a Spam update that focused on links.

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In the PR World, Technical Writers Need Apply

Shift Communications

Move over, engineers. Thanks to technical writers’ ability to communicate technical functionality clearly and accurately, users can autonomously navigate a new product without having to reach out for assistance from support. Today’s post on technical writers in PR is by guest blogger Abigael Donahue – enjoy! .

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PR in the age of Artificial Intelligence

Presspage

So far these primitive AI tools require structured data to create insights; that is, data with a high degree of organization, a predefined set of rules, that is readily searchable through search engine algorithms or other search operations. Yet there are some glaring (and perhaps self-deluding) flaws in such arguments.

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How to Create Your Content Strategy From Scratch

Contently - Strategy

According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At Enter: Google. If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.”

Strategy 112