Blogging Engineering Google Knowledge Base 
Presspage
SEPTEMBER 19, 2017
So far these primitive AI tools require structured data to create insights; that is, data with a high degree of organization, a predefined set of rules, that is readily searchable through search engine algorithms or other search operations.
Contently - Strategy
NOVEMBER 27, 2018
Enter: Google. Third-party tools like Moz and BuzzSumo now offer data on valuable search engine optimization data like keyword volume, difficulty, and click-through rates. “I If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.”
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