Shift Communications

NOVEMBER 14, 2017

Move over, engineers. And customers want to self-serve with the resources such as knowledge base articles and FAQs those technical writers provide. Writers bring their research skills, clear communication, and out-of-the-box ideas to the table when it comes time to take the products engineers build and share them with the world.

Engineering 87

Engineering Knowledge Base Software Creativity 87

Presspage

SEPTEMBER 19, 2017

In the world of public relations, artificial intelligence has had a tempered (though growing) effect. While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. How has AI affected PR?

Software 83

Software Technology Knowledge Base Creativity 83

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. What publications do they read on a regular basis? Enter: Google. Here are the seven tasks to focus on before you start creating content. Set a mission, goals, and KPIs.

Strategy 112

Strategy How To Content Marketing Analysis 112