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How Ahrefs’ Best Bootstrapped Backlink Builders Got Their Links [Analysis]

Buzzstream

Google first rolled out the Link Spam Update in 2022 , then again in June 2024. Google may have devalued listicle/roundup posts because they are so rife with link exchanges and buying. I believe Google wants this from sites, and a few studies have supported this. In June 2024, Google released a Spam update that focused on links.

Analysis 114
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In the PR World, Technical Writers Need Apply

Shift Communications

Move over, engineers. And customers want to self-serve with the resources such as knowledge base articles and FAQs those technical writers provide. Writers bring their research skills, clear communication, and out-of-the-box ideas to the table when it comes time to take the products engineers build and share them with the world.

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PR in the age of Artificial Intelligence

Presspage

In the world of public relations, artificial intelligence has had a tempered (though growing) effect. While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. How has AI affected PR?

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How to Create Your Content Strategy From Scratch

Contently - Strategy

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. What publications do they read on a regular basis? Enter: Google. Here are the seven tasks to focus on before you start creating content. Set a mission, goals, and KPIs.

Strategy 112