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Has the trade show had its day (at last)?

The Hoffman Agency

In the years since FM’93, I can’t remember how many trade shows I’ve been to. And here I still am, on the eve — or so I thought — of travelling to Barcelona for one of the world’s biggest technology shows, Mobile World Congress. It’s amazing to me that trade shows continue to survive, let alone thrive.

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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. 4) Do employees trust their brand? The survey asked senior marketers, “How well do your company employees trust your company’s brand?”

Survey 98
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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

Once your news release has crossed the wire, launch your FB Live and invite page members, internal employees, external partners, reporters, customers and prospects to tune in as you discuss the value of your update with product owners and customers implementing the tool. Implementation Tip! Not sure how to start this? In Summary….

Facebook 177
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#InspireInclusion Is Nice and All, but What Does It Even Mean?

The Hoffman Agency

For example, HR materials, employee handbooks? So while, in principle, businesses are happy to localize inclusivity efforts to cater to market nuances, employees are essentially left to mobilize and fend for themselves. Prospect: No, we don’t have anything like that. Us: OK, no problem. They’re enacting it. No smoke and mirrors.

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How a World-Class Convention Center Became a Beacon of Hope During the Pandemic

PRSay

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. Five-hundred-plus employees worked to put the hospital together. We had 2,000 patient units, 50 mobile bathrooms and showers, a pharmacy, a nurses’ station and a doctors’ station.

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SHIFT Announces New Augmented Influence Reader

Shift Communications

However, most of our employees have to do influencer research while seated at desks, in offices. Creating interactive mobile apps is easier than ever with tools like MIT App Inventor. Heads up display from the mobile app Theodolite. SHIFT AIR will ship in Q3 of 2015. If you’d like to submit a pre-order request, click here.

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Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

Subsequently, many employees, including me, were let go and granted severance pay. 7) How B2B Marketing Can Get More out of Trade Shows. Your mobile phone is engineered to making you want to check it compulsively. Some of the newer and smaller startups that had been blogging for a while ran circles around us.