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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

Then identify those internal and external experts who can speak to the value of your organization. For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more. Write social messaging and share it with your internal teams.

Facebook 177
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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. 4) Do employees trust their brand? The survey asked senior marketers, “How well do your company employees trust your company’s brand?”

Survey 98
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How a World-Class Convention Center Became a Beacon of Hope During the Pandemic

PRSay

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot

Crisis 86
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#InspireInclusion Is Nice and All, but What Does It Even Mean?

The Hoffman Agency

As the world approaches another International Women’s Day, we reflect on this year’s theme — #InspireInclusion — and whether it stands up to scrutiny. For example, HR materials, employee handbooks? Have you ever watched the film Miss Congeniality ? Prospect: No, we don’t have anything like that. Us: OK, no problem. They’re enacting it.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

Landing page basics include: 1) Does your page look great on a mobile device (where many of your visitors may come from)? Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. 3) Is there persuasive text?