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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Because these external award announcements have an effect on employees! How to Generate Media Referenceable B2B Customers with a Blog.

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How to Maximize Public Relations Placements

5W PR

One of the most important parts of any PR agency’s job is finding the right media coverage for their clients. Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. Put Quotes and Snippets on a Website.

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How to Connect With Consumers Offline

5W PR

Whether it’s sponsoring a local nonprofit event or offering up employee volunteers to work at a food drive or other event, there are multiple ways for a business to use its strength in numbers to make a difference. The post How to Connect With Consumers Offline appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

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Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek

Bianchi Biz Blog

Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. My wife and I enjoy binging television shows. Finding common media ground between us is challenging, but she is very patient with my choices. :).

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Your Earned Media Measurement Strategy Checklist

Cision

At your first meeting, get input from this team on the following topics.You may be surprised at how varied the answers are from each team member. Before you can decide what to measure, and how to measure it, you need to identify the important benchmarks for your brand. What Matters to Our Brand?

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7 Best Ways to Perform Media Monitoring of Your Press Release (+ benefits)

Newsfile

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

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Brainstorming Tips for Your Public Relations Campaign

Mora Communications

No other form of marketing is like PR or media relations. Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story. If you don’t have a PR team or public relations consultant on board, bring in your employees, or friends, or family.