Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 176

Reddit Software B2B Technology 176

Sword and the Script

JANUARY 9, 2024

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. This view was echoed in some of the remarks about the rebranding on Reddit. A new Gartner report suggests a better corporate intranet can help engage and retain employees.

Brand 149

Brand Branding Reddit Pitching 149

Sword and the Script

OCTOBER 3, 2023

I do a lot of work in fintech – and all those vendors have financial professionals on staff. According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” I do a lot of work in legaltech – and all those vendors have lawyers on staff.

Analysis 144

Analysis Tools Software SMB 144

Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

Sword and the Script

APRIL 3, 2018

In other examples, I saw web and social posts from employees of a client I hadn’t seen before. It also monitors Reddit content but classifies the site, perhaps fittingly, as a forum. I imagine there are similar financial and technical hurdles to pulling in content from social media sites. 1) Sources of content Brand24 monitors.

Media 63

Media System Tools Google 63

Sword and the Script

DECEMBER 24, 2019

Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and 1% said SnapChat. Employee engagement surveys: 36%. 10) Business leaders that understand PR value it more.

Marketing 78

Marketing Publicity Survey Study 78