Sat.Jan 21, 2017 - Fri.Jan 27, 2017

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Can’t beat ‘em, join ‘em

Ronn Torossian

The post Can’t beat ‘em, join ‘em appeared first on 5WPR CEO Ronn Torossian Founder's Blog. This article is about what came out of that growing distrust, a hyper-partisan form of media, mostly on the web, that … READ MORE ».

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How to Improve Your Media Coverage

The Proactive Report

Read their blog. Since I now have a blog about PR and technology, I’m on lists like Cision. A few minutes reading my blog would avoid that. Flow them some love before you ask for a placement. So what can you do while you build the relationships you need? Do your Homework. See what they write about. Be a fangirl.

How To 126
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PR Leaders Agree: It’s OK to Be a Bad-Ass

PR News

The post PR Leaders Agree: It’s OK to Be a Bad-Ass appeared first on PR News Blog. If the on-stage commentary from the honorees is any indication, however,… Continued.

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Public Relations And The Big Lie

ImPRessions - Crenshaw Communications

I’ve blogged about Trump’s PR and media skills myself, but it’s increasingly hard to accept his example as a model of effective public relations. Some might argue that Trump has not been doing PR so much as engaging in something much more sinister; namely, ‘propaganda’ (also the title of Bernays’ seminal book of 1928 ).

Publicity 215
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Instagram Announces ‘Stories’ Ads, Business Analytics

PRSay

On Wednesday, the company wrote in a blog post : In the five months since it launched, stories has grown considerably. Instagram stories have grown to 150 million users (from 100 million) in the last few months, and engagement numbers are high. Soon, brand managers will be able to reach those users with full-screen ads.

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Marketing Principles Remain the Same; Off Script #15: Jeff Beale

Sword and the Script

” One publication or blog you read regularly is: “ The Content Marketing Institute.” .” Your favorite marketing campaign of all time is: “ the Nike Sneakerheads revolution.” ” One person you recommend following on Twitter is: “ me, no I would say Patrick McFadden – @patmmarketing.”

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3 PR Lessons From The Alternative Facts Debacle

The Stalwart Blog

Politics aside, companies should use the incident as guidance for what NOT to do. Watch this piece to see what the 3 lessons are.

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