Wed.Jul 03, 2024

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Silence Speaks Volumes: Surge in Nonresponses Signals Shift in Media Relations

PRSay

The phrase “did not respond to a request for comment” is appearing more often in news articles, Columbia Journalism Review reports. “I find it strange, to be honest,” says Oliver Darcy, who writes CNN.com’s daily newsletter about the news and entertainment industries. “It’s the job of spokespeople to tell the best story about the companies they represent.

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This Independence Day, Declare Independence From These Media Relations Tactics

Stern + Associates

Independence Day in the United States commemorates an event that entailed jettisoning the old for the new, and declaring a separation from past ideas. That’s a good thing to do if you’re in media relations in 2024 as well. In the spirit of the holiday, here are three media relations tactics that you should leave behind. “Spray and pray” outreach : This term refers to sending out indistinguishable media pitches en masse and hoping they get interest.

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Cannes Lions 2024: Embracing Humanity and Humor in Creativity

5W PR

The Cannes Lions International Festival of Creativity 2024 showcased an inspiring blend of humanity and humor, highlighting the enduring importance of creativity in a world increasingly influenced by technology. With notable speakers and thought leaders, the festival provided a platform for discussing emerging trends, innovative approaches, and the power of diverse perspectives in the creative industry.

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Richard Edelman reflects on Cannes and regrouping after a tough year

Steve Barrett on PR

Fresh off numerous Lions wins, the iconic agency CEO is confident ‘the market has moved toward PR firms.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Top Trends from the Summer Fancy Foods Show 2024

5W PR

The Summer Fancy Foods Show 2024 was a vibrant display of innovation, tradition, and conscious consumerism. Here’s a recap of the top trends we observed: Innovative Packaging and Shelf-Stable Alternatives One of the standout highlights of the show was the innovation in packaging. Brands showcased sustainable and visually appealing designs, particularly in the snack and plant-based sectors.

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Journalist Spotlight | Interview with Sean Slatter, Journalist for IF Magazine

Medianet Australia

Today, Medianet is joined by Sean Slatter. Sean shares some key differences in the roles of Journalists from over a decade ago, as well as a glimpse into the career highlights of his role at IF Magazine thus far.

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Buy Backlinks At Your Own Risk in 2024

Buzzstream

We know links work. Study after study has shown a high correlation between DA/DR, organic traffic, and ranking compared with the number of referring domains. We’ve even shown the spikes in organic traffic from link acquisition in our digital PR and SEO analysis. Given that, just forking over cash for backlinks to get value fast seems appealing, right?

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Key Takeaways from Imbibe Live 2024

Prohibition

On Monday 1 st July, our team attended Imbibe Live, one of the UK’s leading drinks trade events, which showcased an incredible variety of brands across spirits, beer, ready-to-drink (RTD) beverages, low/no alcohol options, soft drinks, and water. Here, we met with some fantastic challenger brands alongside some of the industry’s giants. Here’s a summary of the key trends and takeaways that we think are essential for anyone working in the sector.

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Phillip Schofield discreetly puffs on an e-cigarette while waiting for a train – despite all smoking at stations being prohibited

Mark My Words

Mail Online Daughters Ruby, 27, and Molly, 30, as well as This Morning co-host Josie Gibson raced to like the post within minutes in a clear sign of support. And his beloved daughter Molly is now his publicist after she quit the talent agency that once represented her father. PR guru Mark Borkowski says his tepid return to the public eye has come after a year away to disappear and get himself together.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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From Classrooms to Data Insights: My Journey as a Data Analyst Intern

The Hoffman Agency

When I was in college, I fell in love with strategic communications — the brainstorms, the briefs, the ideas and ultimately the problem-solving of it all. How do you effectively and clearly communicate with different types of people? During one semester, I ended up taking a class that seemingly no one else wanted: “Excel for Communication Professionals.

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