Wed.Nov 22, 2023

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What We Learned About Earned Media in 2023

HMA Public Relations

Following a survey within the Public Relations Global Network to break down perceptions and trends on earned media, Justin Liggin is covering the key findings from the report and the impact of earned media transformation in this post. Read more!

Media 97
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PR Profile | Alice Collins, Director of Insight Communications

Medianet Australia

Join Alice Collins, Director of Insight Communications, as she reflects on impactful projects, making a difference in health awareness, community, and human rights.


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What is A/B Testing in Marketing?


In the world of marketing, staying competitive and effective requires data-driven decision-making. Marketers continuously seek methods to optimize their campaigns and strategies to boost performance and deliver better results. One such method is A/B testing. A/B testing , often referred to as split testing, is a powerful technique that enables marketers to experiment with variations in their marketing materials and campaigns to determine what works best.

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Top 5 NewsWhip features you may not know about


We recently surveyed some of our NewsWhip Spike power users to uncover their most used and loved product features. Here’s the top 5 features they use to better understand live issues, inform whether or not to respond, and to help keep their team and stakeholders informed at all times on key topics of public interest. 1. AI Digest The latest product innovation, AI Digest helps users to stay ahead, save time, and gain a rapid grasp of evolving topics.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Exploring The Latest Innovations in the Beverage Industry


The beverage industry is always evolving. Consumer preferences, technology, and sustainability drive this evolution. Functional beverages and cutting-edge technology are transforming the industry. Exciting developments and trends are shaping the future of beverages. Functional and wellness beverages Functional and wellness beverages are a prominent trend in the industry.

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Maxim Behar on the ethical use of artificial intelligence in "One more thing with Flora" on BNT TV

Maxim Behar

Host (Flora Stratieva): There has been an increase in the usage of AI and technology among PR professionals in order to improve the work and achieve more impactful results.Precisely because artificial intelligence is becoming more widespread in the PR industry, it is important to establish rules and guidelines to ensure its ethical and responsible use.

Ethics 64
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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Thanks go to João Duarte for providing this ‘reflexive moment’ by noting the 15-year anniversary since publication of a PRC article ‘grilling’ James Grunig. We are forever appreciative of Jim’s willingness to engage, and grateful to Toni Muzi Falconi for his facilitation.

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The Anatomy of Attention

Doctor Spin

In PR, we always seek the attention of publics. But how does attention work? Are there different types of attention? What does science say about attention? Here we go: Quicklinks Different Types of Attention Attention and the Online Brain Narrowing of Collective Attention Span Multi-Tasking Is No-One’s Friend Our Attention Is Not Well-Understood PR Resource: Perception Management PR Resource: The Electronic Age PR Resource: Social Group Sizes Different Types of Attention The Anatomy of Attention

eBook 52
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Journalist Spotlight | Interview with Esther Anatolitis, Editor at Meanjin

Medianet Australia

This week the Medianet team had the pleasure of interviewing Esther Anatolitis, Editor for Meanjin, one of Australia’s most prominent literary magazines.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.