Wed.Nov 22, 2023

article thumbnail

PR Profile | Alice Collins, Director of Insight Communications

Medianet Australia

Join Alice Collins, Director of Insight Communications, as she reflects on impactful projects, making a difference in health awareness, community, and human rights.

article thumbnail

What We Learned About Earned Media in 2023

HMA Public Relations

Following a survey within the Public Relations Global Network to break down perceptions and trends on earned media, Justin Liggin is covering the key findings from the report and the impact of earned media transformation in this post. Read more!

Media 93
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Tips to Make Yourself a Memorable Guest

Culpwrit

I was both amused and confused this morning when a TV anchor wished everyone a “Merry Thanksgiving.” The unfamiliar holiday word choice reminded me it was time to write an annual Thanksgiving week blog post, beginning with the importance of thank-you notes — a lost art. Earlier this month, there was a large PR… Continue reading 10 Tips to Make Yourself a Memorable Guest The post 10 Tips to Make Yourself a Memorable Guest appeared first on Culpwrit.

Writing 93
article thumbnail

What is A/B Testing in Marketing?

5W PR

In the world of marketing, staying competitive and effective requires data-driven decision-making. Marketers continuously seek methods to optimize their campaigns and strategies to boost performance and deliver better results. One such method is A/B testing. A/B testing , often referred to as split testing, is a powerful technique that enables marketers to experiment with variations in their marketing materials and campaigns to determine what works best.

article thumbnail

The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

article thumbnail

Top 5 NewsWhip features you may not know about

NewsWhip

We recently surveyed some of our NewsWhip Spike power users to uncover their most used and loved product features. Here’s the top 5 features they use to better understand live issues, inform whether or not to respond, and to help keep their team and stakeholders informed at all times on key topics of public interest. 1. AI Digest The latest product innovation, AI Digest helps users to stay ahead, save time, and gain a rapid grasp of evolving topics.

Viral 78

More Trending

article thumbnail

Maxim Behar on the ethical use of artificial intelligence in "One more thing with Flora" on BNT TV

Maxim Behar

Host (Flora Stratieva): There has been an increase in the usage of AI and technology among PR professionals in order to improve the work and achieve more impactful results.Precisely because artificial intelligence is becoming more widespread in the PR industry, it is important to establish rules and guidelines to ensure its ethical and responsible use.

Ethics 64
article thumbnail

How to Create an Editorial Calendar That Drives Results

Contently - Strategy

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. After all, with so much junk content out there (keyword-stuffed, typo-ridden, clickbait-laden—you get the picture), quality matters more than ever. Content that resonates will attract, engage, and convert, while the rest will be forever buried in pages two and beyond on Google, where only the brave dare venture.

How To 52
article thumbnail

Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Thanks go to João Duarte for providing this ‘reflexive moment’ by noting the 15-year anniversary since publication of a PRC article ‘grilling’ James Grunig. We are forever appreciative of Jim’s willingness to engage, and grateful to Toni Muzi Falconi for his facilitation.

article thumbnail

The Anatomy of Attention

Doctor Spin

In PR, we always seek the attention of publics. But how does attention work? Are there different types of attention? What does science say about attention? Here we go: Quicklinks Different Types of Attention Attention and the Online Brain Narrowing of Collective Attention Span Multi-Tasking Is No-One’s Friend Our Attention Is Not Well-Understood PR Resource: Perception Management PR Resource: The Electronic Age PR Resource: Social Group Sizes Different Types of Attention The Anatomy of Attention

eBook 52
article thumbnail

Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

article thumbnail

Journalist Spotlight | Interview with Esther Anatolitis, Editor at Meanjin

Medianet Australia

This week the Medianet team had the pleasure of interviewing Esther Anatolitis, Editor for Meanjin, one of Australia’s most prominent literary magazines.