Wed.Sep 27, 2017

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Crisis Communications: 10 Steps for Building an Effective Plan

Onclusive

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis.

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Jay Baer Asks [VIDEO]: Is Fake News Really a Thing?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. In the second in a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research.

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Double Trouble: Twitter Shakes Up Its Brand Identity

PR News

I don’t drink chocolate milk too often anymore, but those rare times that I do I reach for the Fox’s U-bet. Although the maker of U-bet, Brooklyn-based H. Fox & Co., was acquired in 2016 by Westminster Foods LLC, for more than a century it was known primarily for one thing—chocolate-flavored syrup that was used… Continued. The post Double Trouble: Twitter Shakes Up Its Brand Identity appeared first on PR News Blog.

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5 Ways PR Can Maximize Your Next Marketing Move

5W PR

By Alise, Associate Vice President, Beauty & Wellness. The best approach to marketing is an integrated, 360-degree view. Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Each is a 180-degree perspective falling short of its full potential. It’s important to remember that journalists and influencers don’t serve a brand’s business objective, they serve their readers.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why isn’t PR taken more seriously? Look no further than the Oxford comma debate

Communications Conversations

Are humans having an impact on global warming? Are violent videos games impacting our gun culture in the U.S.? What’s to blame for the massive opioid problem in our country? Do you use an Oxford comma or not? These are the great debates facing our society in 2017. Kidding. Kinda. Take a peek at the article below. Take That, AP Style! Court of Law Rules The Oxford Comma Necessary.

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3 Apps for PR Pros

HMA Public Relations

Turns out that the top apps for business owners are also great apps for PR pros to use! Do you currently use any of these? [Click below for more]. The post 3 Apps for PR Pros appeared first on HMA Public Relations.

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How to collect five-star customer reviews for your company

Axia PR

3 ways to increase your positive feedback. This past weekend, my husband and I purchased a new car after spending most of the summer visiting various dealerships and test-driving more than a dozen cars. After finalizing the paperwork, our salesman asked us to write a review on Yelp about our experience. Giddy from that new-car smell, my first inclination was, “Sure!

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