Thu.May 12, 2022

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Media Alert vs. Press Release: What Are the Differences?

PR Fuel

Recent research shows that 92% of marketers find content to be a valuable asset for their businesses. With press releases being an important facet of content output for many businesses, it’s important to know what they are – and how they differ from media alerts. In this guide, we lay out the key things you need to know when it comes to media alert vs. press release.

Media 90
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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists.

Consumer 370
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6 ways PR works to improve your company’s finances

Agility PR Solutions

Your public relations team is essential for building a positive reputation that attracts customers and builds revenue. The state of your company’s finances is directly related to your public relations strategies. Learn more about the various ways that your PR team works to help your business to stand out and how they create reliable streams […].

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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists.

Consumer 195
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Supply chain PR: 4 ways to create a successful strategy for your warehouse

Agility PR Solutions

It might not be the first course of action that you think about when you are starting up or running a warehouse, but it is important to make sure that you have a good PR strategy. This is especially true in today’s media-savvy world, where people are constantly obsessed with how their business looks. The […]. The post Supply chain PR: 4 ways to create a successful strategy for your warehouse appeared first on Agility PR Solutions.

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As AI usage proliferates, new study finds companies may be underestimating business risks

Agility PR Solutions

Although fully 100 percent of senior executives agree there are risks associated with using artificial intelligence, just 4 percent of respondents in a new survey consider these risks to be “significant,” according to new research from global law firm Baker McKenzie. Companies in the US may be bullish on using AI, but many executives are ambivalent […].

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Healthcare is big business for PR firms

Steve Barrett on PR

Revenue from healthcare and pharma clients now makes up around a third of PR agency revenues and the scope of this expertise was reflected in PRWeek’s first summit and awards devoted entirely to the area.

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Optimizing Broadcast Strategies with Eric Chemi, Bospar

OnePitch

On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. His career has spanned the intersection of business, technology, and communications. After earning a computer science degree at MIT, he worked as a hedge fund trader for several years. He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter.

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These were the top publishers on Facebook in April 2022

NewsWhip

The Daily Mail held off competitors to maintain its spot at the top of the rankings for April 2022, marking the second month in a row the British publisher has been the top publisher on Facebook. As always, we used our API and NewsWhip Spike to gather these rankings, which you can read about on our developer hub. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!