Thu.May 12, 2022

Media Alert vs. Press Release: What Are the Differences?

PR Fuel

Recent research shows that 92% of marketers find content to be a valuable asset for their businesses. With press releases being an important facet of content output for many businesses, it’s important to know what they are – and how they differ from media alerts.

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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value.

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32 key takeaways from PR Daily’s Media Relations & Measurement Conference

PR Daily

Speakers from the world of media and PR took the stage in front of an in-person crowd at The Yale Club in Manhattan to share insight into how best to reach the press and know that you’re succeeding. Here are some of the best takeaways: Fireside Chat with John Simmons, executive editor of TIME.

6 ways PR works to improve your company’s finances

Agility PR Solutions

Your public relations team is essential for building a positive reputation that attracts customers and builds revenue. The state of your company’s finances is directly related to your public relations strategies.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

These are the biggest challenges to effective executive comms, Ragan survey says

PR Daily

We asked communicators what obstacles are impeding their leadership communications strategies. Here’s what they said.

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Goop’s ‘Diapér’ stunt, Carvana lays off workers via Zoom, email and how consumers feel about brands that stayed in Russia

PR Daily

Also: A cotton candy lobster will star in her own line of NFTs. Hello, communicators: A cotton candy-colored lobster is about to get her own set of NFTs.

These were the top publishers on Facebook in April 2022

NewsWhip

The Daily Mail held off competitors to maintain its spot at the top of the rankings for April 2022, marking the second month in a row the British publisher has been the top publisher on Facebook.

As AI usage proliferates, new study finds companies may be underestimating business risks

Agility PR Solutions

Although fully 100 percent of senior executives agree there are risks associated with using artificial intelligence, just 4 percent of respondents in a new survey consider these risks to be “significant,” according to new research from global law firm Baker McKenzie.

Study 78

Sustainability as a Business Approach

HMA Public Relations

With the Public Relations Global Network’s (PRGN) semi-annual meetings being held in Scottsdale this week, we are sharing expertise from some of our partner agencies. Find out more on how sustainability can create long-term value for your company in today's post from Mark Paterson of Currie.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Infographic: 5 trends social media managers should follow

PR Daily

Looking to switch up your social content? This infographic provides five stats that all social media marketers should know.