PR Fuel

MAY 12, 2022

Recent research shows that 92% of marketers find content to be a valuable asset for their businesses. With press releases being an important facet of content output for many businesses, it’s important to know what they are – and how they differ from media alerts. In this guide, we lay out the key things you need to know when it comes to media alert vs. press release.

Media 88

Media Local Newspapers Tools 88

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists.

Publicity 370

Publicity Consumer Media Reputation 370

Agility PR Solutions

MAY 12, 2022

Your public relations team is essential for building a positive reputation that attracts customers and builds revenue. The state of your company’s finances is directly related to your public relations strategies. Learn more about the various ways that your PR team works to help your business to stand out and how they create reliable streams […].

Reputation 113

Reputation Publicity Strategy Company 113

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists.

Publicity 195

Publicity Consumer Media Reputation 195

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Agility PR Solutions

MAY 12, 2022

It might not be the first course of action that you think about when you are starting up or running a warehouse, but it is important to make sure that you have a good PR strategy. This is especially true in today’s media-savvy world, where people are constantly obsessed with how their business looks. The […]. The post Supply chain PR: 4 ways to create a successful strategy for your warehouse appeared first on Agility PR Solutions.

Strategy 88

Strategy Course Media Publicity 88

Agility PR Solutions

MAY 12, 2022

Although fully 100 percent of senior executives agree there are risks associated with using artificial intelligence, just 4 percent of respondents in a new survey consider these risks to be “significant,” according to new research from global law firm Baker McKenzie. Companies in the US may be bullish on using AI, but many executives are ambivalent […].

Study 78

Study Company Survey Publicity 78

HMA Public Relations

MAY 12, 2022

With the Public Relations Global Network’s (PRGN) semi-annual meetings being held in Scottsdale this week, we are sharing expertise from some of our partner agencies. Find out more on how sustainability can create long-term value for your company in today's post from Mark Paterson of Currie.

Agency 83

Agency Publicity Meeting Company 83

Steve Barrett on PR

MAY 12, 2022

Revenue from healthcare and pharma clients now makes up around a third of PR agency revenues and the scope of this expertise was reflected in PRWeek’s first summit and awards devoted entirely to the area.

Healthcare 88

Healthcare Agency Blogging 88

OnePitch

MAY 12, 2022

On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. His career has spanned the intersection of business, technology, and communications. After earning a computer science degree at MIT, he worked as a hedge fund trader for several years. He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter.

Strategy 52

Strategy Pitching Interviews Social Media 52

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management