Thu.May 12, 2022

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Media Alert vs. Press Release: What Are the Differences?

PR Fuel

Recent research shows that 92% of marketers find content to be a valuable asset for their businesses. With press releases being an important facet of content output for many businesses, it’s important to know what they are – and how they differ from media alerts. In this guide, we lay out the key things you need to know when it comes to media alert vs. press release.

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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists.

Publicity 370
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6 ways PR works to improve your company’s finances

Agility PR Solutions

Your public relations team is essential for building a positive reputation that attracts customers and builds revenue. The state of your company’s finances is directly related to your public relations strategies. Learn more about the various ways that your PR team works to help your business to stand out and how they create reliable streams […].

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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists.

Publicity 195
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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Supply chain PR: 4 ways to create a successful strategy for your warehouse

Agility PR Solutions

It might not be the first course of action that you think about when you are starting up or running a warehouse, but it is important to make sure that you have a good PR strategy. This is especially true in today’s media-savvy world, where people are constantly obsessed with how their business looks. The […]. The post Supply chain PR: 4 ways to create a successful strategy for your warehouse appeared first on Agility PR Solutions.

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As AI usage proliferates, new study finds companies may be underestimating business risks

Agility PR Solutions

Although fully 100 percent of senior executives agree there are risks associated with using artificial intelligence, just 4 percent of respondents in a new survey consider these risks to be “significant,” according to new research from global law firm Baker McKenzie. Companies in the US may be bullish on using AI, but many executives are ambivalent […].

Study 78
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Sustainability as a Business Approach

HMA Public Relations

With the Public Relations Global Network’s (PRGN) semi-annual meetings being held in Scottsdale this week, we are sharing expertise from some of our partner agencies. Find out more on how sustainability can create long-term value for your company in today's post from Mark Paterson of Currie.

Agency 83
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Healthcare is big business for PR firms

Steve Barrett on PR

Revenue from healthcare and pharma clients now makes up around a third of PR agency revenues and the scope of this expertise was reflected in PRWeek’s first summit and awards devoted entirely to the area.

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Optimizing Broadcast Strategies with Eric Chemi, Bospar

OnePitch

On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. His career has spanned the intersection of business, technology, and communications. After earning a computer science degree at MIT, he worked as a hedge fund trader for several years. He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.