Thu.Apr 28, 2022

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How Do I Get the Media to Read My Pitch?

HMA Public Relations

When it comes to your story pitches, the subject of your email matters. Find out the best practices for writing your next subject line with Alison Bailin.

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Brand Efficiency in Retail  

Ronn Torossian

Brands that aim at efficiency in retail should provide convenience in all areas of the business. Convenience is a complete experience. For brands, retail has become the most challenging channel to improve and maintain. Consumer behavior is changing but in spite of that, retail is not dead. To increase efficiency in retail, brands have to […]. The post Brand Efficiency in Retail appeared first on.

Retail 195
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The crisis of PR crisis specialists: They have minimal control of how a crisis will play out

Agility PR Solutions

For several years before entering the PR business, I was a reporter and editor at several New York City newspapers and wire services. It was because of my experience during my journalism days that I differed on my approach to handling a PR crisis when I joined the PR business. Because of my out of […]. The post The crisis of PR crisis specialists: They have minimal control of how a crisis will play out appeared first on Agility PR Solutions.

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All in the Family: 3 Generations of the APR

PRSay

April marks APR Month at PRSA. Throughout the month, we’ve been sharing the stories of those who have earned their Accreditation in Public Relations. Among the new APRs: Allyson Pittman Gattin, APR, PR director at The Peacock Group, Little Rock, Ark. She is a third-generation PR professional, and her grandfather, Bob Sells, and mother, Stacy Sells, were also Accredited PRSA members.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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4 reasons you need a communications degree for your PR career

Agility PR Solutions

A communications degree can lead to an exciting and rewarding career in the ever-growing field of communications. Communications degrees are offered at many colleges and universities, and there is a wide variety of communications degree programs to choose from. Whether you want to work in traditional media like television or radio, or you’re interested in […].

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7 steps to transform the PR recruiting process

Agility PR Solutions

Public relations is vital in every organization. With good public relations, businesses can create a solid online presence. Also, good PR will help you build effective marketing strategies. And with PR, you can tell your story and sell your business to the public. It is a strategic communication process that helps your business build beneficial […].

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Five Star Start for 2022: 5WPR Earns Stellar Client Reviews on Clutch

5W PR

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. It takes extensive research and analysis to have a grasp of how consumer behavior works. Here at 5WPR, we specialize in creating cutting-edge programs that engage with businesses, issues, and ideas. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing.

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ESG pulse check: Board members concerned that companies will not deliver on ESG goals

Agility PR Solutions

Facing significant pressure to increase their oversight of ESG issues including climate and diversity, directors around the world say they’re concerned that their companies will not be able to execute on their ESG ambitions, according to a new report from Boston Consulting Group (BCG) and the INSEAD Corporate Governance Centre. The firms’ new report, Directors Can Up Their […].

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How Does Marketing for Cannabis Work?

5W PR

Marketing is an essential function of any industry or business. A business can be a small one or a giant conglomeration – they need to prioritize marketing, irrespective of size. The cannabis industry is no different. Does the Cannabis Industry Need Marketing? In recent years, the cannabis industry has seen a pointed increase in demand. With many of the states in the U.S. legalizing the medicinal and recreational use of marijuana, the cannabis industry is an emerging market.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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The digital town square is about to get a new owner

Steve Barrett on PR

Mercurial entrepreneur Elon Musk’s bid to acquire the social network where brands, corporations and politicians hang out will revolutionize public discourse one way or another.

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Why Write Press Releases? What Is the Goal of Press Releases?

PR Fuel

Over 90% of marketers say content is a valuable business asset. Meanwhile, nearly 80% of content marketers incorporate press releases into their content marketing strategies. Why write press releases, though? Read on to find out in this press release guide! After discovering the top press release benefits, you can determine if it’s time to add releases to your marketing strategy, too.

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