HMA Public Relations

APRIL 28, 2022

When it comes to your story pitches, the subject of your email matters. Find out the best practices for writing your next subject line with Alison Bailin.

Pitching 74

Pitching Media Writing Publicity 74

Ronn Torossian

APRIL 28, 2022

Brands that aim at efficiency in retail should provide convenience in all areas of the business. Convenience is a complete experience. For brands, retail has become the most challenging channel to improve and maintain. Consumer behavior is changing but in spite of that, retail is not dead. To increase efficiency in retail, brands have to […]. The post Brand Efficiency in Retail appeared first on.

Retail 195

Retail Brand Branding Consumer 195

Agility PR Solutions

APRIL 28, 2022

For several years before entering the PR business, I was a reporter and editor at several New York City newspapers and wire services. It was because of my experience during my journalism days that I differed on my approach to handling a PR crisis when I joined the PR business. Because of my out of […]. The post The crisis of PR crisis specialists: They have minimal control of how a crisis will play out appeared first on Agility PR Solutions.

Crisis 158

Crisis Newspapers Journalism Report 158

PRSay

APRIL 28, 2022

April marks APR Month at PRSA. Throughout the month, we’ve been sharing the stories of those who have earned their Accreditation in Public Relations. Among the new APRs: Allyson Pittman Gattin, APR, PR director at The Peacock Group, Little Rock, Ark. She is a third-generation PR professional, and her grandfather, Bob Sells, and mother, Stacy Sells, were also Accredited PRSA members.

Storytelling 148

Storytelling Publicity Study Education 148

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Agility PR Solutions

APRIL 28, 2022

A communications degree can lead to an exciting and rewarding career in the ever-growing field of communications. Communications degrees are offered at many colleges and universities, and there is a wide variety of communications degree programs to choose from. Whether you want to work in traditional media like television or radio, or you’re interested in […].

Communications 156

Communications Television Radio Media 156

Agility PR Solutions

APRIL 28, 2022

Public relations is vital in every organization. With good public relations, businesses can create a solid online presence. Also, good PR will help you build effective marketing strategies. And with PR, you can tell your story and sell your business to the public. It is a strategic communication process that helps your business build beneficial […].

Publicity 148

Publicity Communications Strategy Marketing 148

5W PR

APRIL 28, 2022

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. It takes extensive research and analysis to have a grasp of how consumer behavior works. Here at 5WPR, we specialize in creating cutting-edge programs that engage with businesses, issues, and ideas. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing.

Public Affairs 88

Public Affairs B2B B2C Agency 88

Agility PR Solutions

APRIL 28, 2022

Facing significant pressure to increase their oversight of ESG issues including climate and diversity, directors around the world say they’re concerned that their companies will not be able to execute on their ESG ambitions, according to a new report from Boston Consulting Group (BCG) and the INSEAD Corporate Governance Centre. The firms’ new report, Directors Can Up Their […].

Company 147

Company Government Corporate Report 147

5W PR

APRIL 28, 2022

Marketing is an essential function of any industry or business. A business can be a small one or a giant conglomeration – they need to prioritize marketing, irrespective of size. The cannabis industry is no different. Does the Cannabis Industry Need Marketing? In recent years, the cannabis industry has seen a pointed increase in demand. With many of the states in the U.S. legalizing the medicinal and recreational use of marijuana, the cannabis industry is an emerging market.

Marketing 88

Marketing Content Marketing Social Media Publicity 88

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Steve Barrett on PR

APRIL 28, 2022

Mercurial entrepreneur Elon Musk’s bid to acquire the social network where brands, corporations and politicians hang out will revolutionize public discourse one way or another.

Corporate 126

Corporate Publicity Brand Branding 126

PR Fuel

APRIL 28, 2022

Over 90% of marketers say content is a valuable business asset. Meanwhile, nearly 80% of content marketers incorporate press releases into their content marketing strategies. Why write press releases, though? Read on to find out in this press release guide! After discovering the top press release benefits, you can determine if it’s time to add releases to your marketing strategy, too.

Writing 77

Writing SEO Consumer Brand 77