HMA Public Relations

APRIL 28, 2022

When it comes to your story pitches, the subject of your email matters. Find out the best practices for writing your next subject line with Alison Bailin.

Pitching 71

Pitching Media Writing Publicity 71

Ronn Torossian

APRIL 28, 2022

Brands that aim at efficiency in retail should provide convenience in all areas of the business. Convenience is a complete experience. For brands, retail has become the most challenging channel to improve and maintain. Consumer behavior is changing but in spite of that, retail is not dead. To increase efficiency in retail, brands have to […]. The post Brand Efficiency in Retail appeared first on.

Retail 195

Retail Brand Branding Consumer 195

Agility PR Solutions

APRIL 28, 2022

For several years before entering the PR business, I was a reporter and editor at several New York City newspapers and wire services. It was because of my experience during my journalism days that I differed on my approach to handling a PR crisis when I joined the PR business. Because of my out of […]. The post The crisis of PR crisis specialists: They have minimal control of how a crisis will play out appeared first on Agility PR Solutions.

Crisis 155

Crisis Newspapers Journalism Report 155

PRSay

APRIL 28, 2022

April marks APR Month at PRSA. Throughout the month, we’ve been sharing the stories of those who have earned their Accreditation in Public Relations. Among the new APRs: Allyson Pittman Gattin, APR, PR director at The Peacock Group, Little Rock, Ark. She is a third-generation PR professional, and her grandfather, Bob Sells, and mother, Stacy Sells, were also Accredited PRSA members.

Storytelling 148

Storytelling Study Education Resources 148

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

APRIL 28, 2022

A communications degree can lead to an exciting and rewarding career in the ever-growing field of communications. Communications degrees are offered at many colleges and universities, and there is a wide variety of communications degree programs to choose from. Whether you want to work in traditional media like television or radio, or you’re interested in […].

Communications 153

Communications Television Radio Media 153

Agility PR Solutions

APRIL 28, 2022

Public relations is vital in every organization. With good public relations, businesses can create a solid online presence. Also, good PR will help you build effective marketing strategies. And with PR, you can tell your story and sell your business to the public. It is a strategic communication process that helps your business build beneficial […].

Strategy 148

Strategy Publicity Communications Marketing 148

5W PR

APRIL 28, 2022

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. It takes extensive research and analysis to have a grasp of how consumer behavior works. Here at 5WPR, we specialize in creating cutting-edge programs that engage with businesses, issues, and ideas. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

Agility PR Solutions

APRIL 28, 2022

Facing significant pressure to increase their oversight of ESG issues including climate and diversity, directors around the world say they’re concerned that their companies will not be able to execute on their ESG ambitions, according to a new report from Boston Consulting Group (BCG) and the INSEAD Corporate Governance Centre. The firms’ new report, Directors Can Up Their […].

Company 147

Company Government Corporate Groups 147

5W PR

APRIL 28, 2022

Marketing is an essential function of any industry or business. A business can be a small one or a giant conglomeration – they need to prioritize marketing, irrespective of size. The cannabis industry is no different. Does the Cannabis Industry Need Marketing? In recent years, the cannabis industry has seen a pointed increase in demand. With many of the states in the U.S. legalizing the medicinal and recreational use of marijuana, the cannabis industry is an emerging market.

Marketing 88

Marketing Government Guidelines Education 88

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Steve Barrett on PR

APRIL 28, 2022

Mercurial entrepreneur Elon Musk’s bid to acquire the social network where brands, corporations and politicians hang out will revolutionize public discourse one way or another.

Corporate 123

Corporate Brand Branding Publicity 123

PR Fuel

APRIL 28, 2022

Over 90% of marketers say content is a valuable business asset. Meanwhile, nearly 80% of content marketers incorporate press releases into their content marketing strategies. Why write press releases, though? Read on to find out in this press release guide! After discovering the top press release benefits, you can determine if it’s time to add releases to your marketing strategy, too.

Writing 95

Writing SEO Consumer Crisis 95