Tue.Apr 18, 2017

The Future of Marketing Looks More like Public Relations

Sword and the Script

Most public relations professionals don’t think their functional namesake will accurately describe their work in the future. That’s according to the 2017 Global Communications Report , from the Annenberg School for Communications and Journalism at USC.

Create a Content Hub that Drives PR Results

Cision

Owned media is the most important element of your PESO communications strategy. That’s why it’s where I always recommend one starts when implementing this approach. Owned media is content you create on a platform you own, such as your company’s website or blog.

Trending Sources

How to Be Effective in B2B Influencer Marketing

B2B PR Sense

B2B influencer marketing is like the new kid in school -- many B2B brands have held it at a distance, unsure how to interact, or even if they should. Why is this?

B2B 24

Marketers, watch for these social media trends

PR Daily

Social media has reached a maturity level many once thought unfathomable. Think back to the early days of Friendster, MySpace and even Facebook: Who could have imagined then that in a matter of years several social platforms would grow into multi-billion dollar organizations?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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5 steps to craft a crisis communications plan

PR Daily

PR crises are all over the news lately. United’s series of stumbles comes to mind immediately. (A A quick search of the hashtag #PRnightmare produces United’s profile as the first listing.) After the initial disaster, the focus quickly becomes, “How is the company handling post-crisis communication?” For United, in one word: poorly. Of course, during everyday business, the last thing you’re thinking about is drafting an extensive plan for a hypothetical disaster as your company grows.

How To Research Journalists Before They Research You (And Your CEO)

MaccaPR

When I was rock music editor for the Minneapolis weekly Twin Cities Reader , the bane of my existence was. public relations people. Mind you, not ALL public relations people.

Now even the most inexperienced writers can become skilled wordsmiths

PR Daily

The blank page stares back at you from your computer screen. The words are in your head but you can’t seem to get them out. Your deadline is coming up faster than you can type. Sound familiar?

Earned Media vs Paid Media: Which Provides a Better Return?

TrendKite

PR pros and marketers these days are faced with competing priorities and budgets that are never quite big enough. That’s probably why so many ask us if it is better to focus their limited resources on earned media or paid media. Let’s lay out the advantages and disadvantages of each and see if we can decide. Media Monitoring Earned Media

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

7 response modes for a crisis

PR Daily

For any organization, a crisis can quickly become a social media firestorm. Here are seven responses (the first five are inspired by Roger Ailes' book " You Are The Message ") that you might consider when a crisis befalls your organization: 1.

Tax Time Tips for Solo and Small Business Owners

Solo PR Pro

This post was originally published in 2016 and has been updated with additional tips and information. It's tax time! To ease the stress of the seaason we've compiled a list of helpful tips, reminders, and advice for solo and small businesses – both north and south of the border.

On Tax Day: Freebies, giveaways—and a few missteps

PR Daily

Though you probably don’t want to celebrate Tax Day, many marketers are hoping to turn that around. The Treasury Inspector General for Tax Administration reported. that the Internal Revenue Service received more than 137.3 million tax returns in 2015—and nearly 88 percent of them were filed online.

3 Ways PR Pros Can Make Their Clients Easier to Reach

Flack Me

Category: Flack Me Summary: Now that our smartphones have apps that allow us to access breaking news, trade stocks and get directions, it can be easy to forget they still remain quite useful for making calls. But studies show we’re now utilizing our mobile devices to reach out

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

5 ways Assurance creates authenticity internally

PR Daily

Untitled Document. Editor's note: This story is taken from Ragan Communications' distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.