Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. That’s why it’s where I always recommend one starts when implementing this approach. Owned media is content you create on a platform you own, such as your company’s website or blog. Unfortunately, many organizations take a “publish it and they will come” approach to their content.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Want your public relations to rule? Then be prepared to break some rules. Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals.

Skype 136

Skype Conference Agency Product Launch 136

Sword and the Script

APRIL 18, 2017

Most public relations professionals don’t think their functional namesake will accurately describe their work in the future. That’s according to the 2017 Global Communications Report , from the Annenberg School for Communications and Journalism at USC. The report found “87% of PR executives believe the term ‘public relations’ does not describe their future.”.

Publicity 118

Publicity Marketing Content Marketing Software 118

MaccaPR

APRIL 18, 2017

When I was rock music editor for the Minneapolis weekly Twin Cities Reader , the bane of my existence was. public relations people. Mind you, not ALL public relations people. Just the PR staffers who would flood my desk with absurdly off-target news releases who thought I must be obsessed with their clients' breakthroughs in industrial sandpaper, Fresnel lenses, and composite, high-performance aircraft materials.

How To 121

How To YouTube Pitching LinkedIn 121

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? I’ll skip the dictionary definition that often opens a blog post and put it bluntly. A thought leader is someone prominent and who many view as having expertise or exceptional insight regarding a specific topic.

Leadership 83

Leadership Print Training Radio 83