PRSay

NOVEMBER 13, 2022

“I am passionate about something if I’m going to be associated with it. If I don’t believe in it, I’m not going to back it up,” said Emmitt Smith of his personal brand. “It has to be authentic.”. The NFL icon joined author and activist Gary McCollum in conversation at the opening keynote General Session of ICON 2022 at the Gaylord Texan Resort & Convention Center in Grapevine, Texas, today.

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Agility PR Solutions

NOVEMBER 13, 2022

The holiday season is one of the busiest shopping times of the year, with 91 percent of consumers planning to celebrate the winter holidays. And according to the National Retail Federation, the holiday season drives 19 percent of annual sales across industries. It’s safe to say that the holiday season is the ideal time to […]. The post 4 surefire ways to attract new customers and build brand loyalty during the holiday season appeared first on Agility PR Solutions.

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PRSay

NOVEMBER 13, 2022

Katty Kay is an award-winning journalist who has reported on the biggest stories of the day from around the globe for the BBC. She’s also — as she admitted during her ICON 2022 General Session today at the Gaylord Texan Resort & Convention Center in Grapevine, Texas — a work-in-progress regarding a subject of great interest to her: helping women turn thoughts into action and master a more confident mindset.

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Agility PR Solutions

NOVEMBER 13, 2022

Between finding the right angle to create a newsworthy story, choosing a distribution platform, and creating a press release, companies have a lot of work to do to be able to create effective public relations campaigns. To create an effective and successful campaign, companies should stick to some of the most effective industry tactics. Platform Most companies have a detailed understanding of their […].

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

5W PR

NOVEMBER 13, 2022

Most companies these days understand how important it is for them to promote themselves effectively to their target audiences. That’s why plenty of companies have started investing in influencer marketing campaigns as one of the most effective strategies for promotion these days. There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-b

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Axia PR

NOVEMBER 13, 2022

A quick guide to creating a business and ad account for your company’s TikTok. TikTok is the most efficient social media platform to use if you want to get your company in front of more eyes. However, this is still hard to do as you have to hit the algorithm just right to get a viral video and, even then, your videos won’t see the same amount of views consistently.

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Agility PR Solutions

NOVEMBER 13, 2022

What makes content effectively stand out for the clients of professional services firms in today’s volatile economic and geopolitical landscape? A new research study from strategic communications firm Greentarget and consulting firm Zeughauser Group finds that executive decision makers still favor traditional media and other editorial-filtered sources, but C-suite execs and in-house counsel have also […].

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