Sun.Nov 13, 2022

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ICON 2022 Recap: NFL Great Emmitt Smith on Success on and off the Field

PRSay

“I am passionate about something if I’m going to be associated with it. If I don’t believe in it, I’m not going to back it up,” said Emmitt Smith of his personal brand. “It has to be authentic.”. The NFL icon joined author and activist Gary McCollum in conversation at the opening keynote General Session of ICON 2022 at the Gaylord Texan Resort & Convention Center in Grapevine, Texas, today.

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4 surefire ways to attract new customers and build brand loyalty during the holiday season

Agility PR Solutions

The holiday season is one of the busiest shopping times of the year, with 91 percent of consumers planning to celebrate the winter holidays. And according to the National Retail Federation, the holiday season drives 19 percent of annual sales across industries. It’s safe to say that the holiday season is the ideal time to […]. The post 4 surefire ways to attract new customers and build brand loyalty during the holiday season appeared first on Agility PR Solutions.

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ICON 2022 Recap: Katty Kay on the Key to Confidence

PRSay

Katty Kay is an award-winning journalist who has reported on the biggest stories of the day from around the globe for the BBC. She’s also — as she admitted during her ICON 2022 General Session today at the Gaylord Texan Resort & Convention Center in Grapevine, Texas — a work-in-progress regarding a subject of great interest to her: helping women turn thoughts into action and master a more confident mindset.

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Creating B2B Influencer Marketing Campaigns

5W PR

Most companies these days understand how important it is for them to promote themselves effectively to their target audiences. That’s why plenty of companies have started investing in influencer marketing campaigns as one of the most effective strategies for promotion these days. There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-b

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Most effective PR tactics for creating successful campaigns

Agility PR Solutions

Between finding the right angle to create a newsworthy story, choosing a distribution platform, and creating a press release, companies have a lot of work to do to be able to create effective public relations campaigns. To create an effective and successful campaign, companies should stick to some of the most effective industry tactics. Platform Most companies have a detailed understanding of their […].

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Media trends: Asians not impressed with brand marketing/advertising outreach

Agility PR Solutions

Only about a third (34 percent) of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to a new study from Horowitz Research. This points out a missed opportunity for brands, given that the study also finds that when it comes to […]. The post Media trends: Asians not impressed with brand marketing/advertising outreach appeared first on Agility PR Solutions.

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In turbulent times, actionable and relevant business content—not flash—cuts through the noise 

Agility PR Solutions

What makes content effectively stand out for the clients of professional services firms in today’s volatile economic and geopolitical landscape? A new research study from strategic communications firm Greentarget and consulting firm Zeughauser Group finds that executive decision makers still favor traditional media and other editorial-filtered sources, but C-suite execs and in-house counsel have also […].

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