Thu.Aug 11, 2022

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Does Consistency Matter in Communications?

HMA Public Relations

Inconsistency in communications can disturb your campaign's key messaging and confuse audiences. In today's post, Alison Bailin shares how this has affected the message behind Shark Week and Sharkfest programming. Read more!

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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently - Strategy

Recession. Downturn. Economic uncertainty. When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. It turns out that advice is dead wrong. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc.


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5 tips for PR to better incorporate technology

Agility PR Solutions

Technology has drastically changed the public relations field over the last several years. The rise of social media has given PR professionals new tools to reach and engage with their audiences. At the same time, new technologies have made it easier for journalists and other media members to find and share information. PR pros must […]. The post 5 tips for PR to better incorporate technology appeared first on Agility PR Solutions.

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These were the top publishers on Facebook in July 2022


Amid something of a summer lull for content engagement, The Daily Mail maintained its place at the top of our rankings in July, with around 10 million engagements more than the nearest competitor. . Here are some of the key takeaways for this month: . The Daily Mail’s dominance continued, though its level of engagement did fall compared to June. The top five publishers remained the same compared to the previous month.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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How HR employee management software can improve your PR results

Agility PR Solutions

The human resources and public relations departments are different sides of the same coin, but it’s rare that companies give them the space to work together. Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a hit. Employees research companies before they hand over their resumes. If […].

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Comms dilemma: Consumers want personalization, but don’t trust brands with their data

Agility PR Solutions

New data from customer engagement platform Twilio affirms a digital marketing challenge that is increasingly confounding comms pros—customers expect personalization during every brand interaction, but they don’t trust brands to keep their personal data secure and to use it responsibly. The firm’s third annual State of Personalization Report 2022 finds that 62 percent of consumers expect personalization, saying […].

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This Week in PR Ethics (8/11/22): Five Topics That Defy Easy Description

Ethical Voices

I usually can come up with punchy headlines for the weekly ethics roundup – but this week in PR ethics, the topics are just too important, bizarre, and complex. So, without further ado, five articles that raise ethics issues that will make you laugh, scratch your head and possibly creep you out. Go old school – When I read this Harvard Business Review article this week, I said “This is so freaking cool.

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Airline restarts flights to Russia from Abu Dhabi in ‘risky move’ – ‘Could be a disaster!’

Mark My Words

Daily Express As the war in Ukraine drags into its sixth month, Russia is still largely isolated from the Western world politically, culturally and in terms of corporate boycotts. Many international brands are boycotting the country and airlines are still imposing flight bans as well as ongoing sanctions from the EU, UK and USA. However, Wizz Air Abu Dhabi have announced their route to Moscow will restart with tickets on sale for flights from October 3.

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Trolls or… freedom

Maxim Behar

I argued with a sociologist. Or whatever she was. One of the many who never knew who would win the elections but were always on the screen. We know them all too well - they all know everything, but actually. nothing. So, she claimed that social media was our new enemy - you see, everyone was saying whatever they thought and wanted, and we had to read it.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.