HMA Public Relations

AUGUST 11, 2022

Inconsistency in communications can disturb your campaign's key messaging and confuse audiences. In today's post, Alison Bailin shares how this has affected the message behind Shark Week and Sharkfest programming. Read more!

Communications 81

Communications 81

Contently - Strategy

AUGUST 11, 2022

Recession. Downturn. Economic uncertainty. When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. It turns out that advice is dead wrong. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Agility PR Solutions

AUGUST 11, 2022

Technology has drastically changed the public relations field over the last several years. The rise of social media has given PR professionals new tools to reach and engage with their audiences. At the same time, new technologies have made it easier for journalists and other media members to find and share information. PR pros must […]. The post 5 tips for PR to better incorporate technology appeared first on Agility PR Solutions.

Technology 86

Technology Tools Social Media Publicity 86

NewsWhip

AUGUST 11, 2022

Amid something of a summer lull for content engagement, The Daily Mail maintained its place at the top of our rankings in July, with around 10 million engagements more than the nearest competitor. . Here are some of the key takeaways for this month: . The Daily Mail’s dominance continued, though its level of engagement did fall compared to June. The top five publishers remained the same compared to the previous month.

Facebook 78

Facebook Sports Local Training 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

AUGUST 11, 2022

The human resources and public relations departments are different sides of the same coin, but it’s rare that companies give them the space to work together. Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a hit. Employees research companies before they hand over their resumes. If […].

Software 78

Software Employee Resources Reputation 78

Agility PR Solutions

AUGUST 11, 2022

New data from customer engagement platform Twilio affirms a digital marketing challenge that is increasingly confounding comms pros—customers expect personalization during every brand interaction, but they don’t trust brands to keep their personal data secure and to use it responsibly. The firm’s third annual State of Personalization Report 2022 finds that 62 percent of consumers expect personalization, saying […].

Data 78

Data Consumer Brand Branding 78

Ethical Voices

AUGUST 11, 2022

I usually can come up with punchy headlines for the weekly ethics roundup – but this week in PR ethics, the topics are just too important, bizarre, and complex. So, without further ado, five articles that raise ethics issues that will make you laugh, scratch your head and possibly creep you out. Go old school – When I read this Harvard Business Review article this week, I said “This is so freaking cool.

Ethics 78

Ethics Study Survey Community 78

Mark My Words

AUGUST 11, 2022

Daily Express As the war in Ukraine drags into its sixth month, Russia is still largely isolated from the Western world politically, culturally and in terms of corporate boycotts. Many international brands are boycotting the country and airlines are still imposing flight bans as well as ongoing sanctions from the EU, UK and USA. However, Wizz Air Abu Dhabi have announced their route to Moscow will restart with tickets on sale for flights from October 3.

Airlines 60

Airlines Policies Travel Corporate 60

Maxim Behar

AUGUST 11, 2022

I argued with a sociologist. Or whatever she was. One of the many who never knew who would win the elections but were always on the screen. We know them all too well - they all know everything, but actually. nothing. So, she claimed that social media was our new enemy - you see, everyone was saying whatever they thought and wanted, and we had to read it.

Social Media 52

Social Media Communications Media 52

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Communications