Ronn Torossian

SEPTEMBER 8, 2020

If there’s a silver lining to be found in COVID-19, it’s come in the form of opportunities for direct-to-customer sales. Not only have consumers flocked to digital platforms to search and shop, but studies have shown that most expect to continue doing so after the pandemic is over. A March to May 2020 survey by […]. The post Boost DTC Sales using Public Relations appeared first on.

Publicity 195

Publicity Survey Study Consumer 195

Agility PR Solutions

SEPTEMBER 8, 2020

How likely are you to ask a roomful of your company’s top sales professionals, “Are we making your life easier? Do we help you close business?” If you’d hesitate to ask, the old adage “Don’t ask a question you already know the answer to” may have sprung to mind. Marketing communications professionals all need to […]. The post 7 digital metrics for measuring the impact of earned media appeared first on Agility PR Solutions.

Measurement 150

Measurement Media Communications Marketing 150

PRSay

SEPTEMBER 8, 2020

Nina Jankowicz has made a career out of misinformation — but in a positive way. She is a Disinformation Fellow at the Wilson Center in Washington, D.C. , where she studies the intersection of democracy and technology in Central and Eastern Europe. Her new book, “How to Lose the Information War: Russia, Fake News and the Future of Conflict” ( Bloomsbury/I.B.

Communications 159

Communications Government Viral Radio 159

Cision

SEPTEMBER 8, 2020

Karl Holbrook has been appointed Editor of The Northern Echo; Camilla Kay rejoins GLAMOUR UK as Beauty Director/Deputy Editor; Kate Proctor new Political Editor of PoliticsHome and The House magazine.

Media 120

Media Blogging 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community.

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Survey Industry Leadership Study 94

5W PR

SEPTEMBER 8, 2020

There are plenty of public relations tactics that can help a campaign be very successful; however, there are certain surefire ways that a public relations campaign can really thrive. These tactics can really drive results and make a business’s PR campaign be extremely successful, and by following them, can lead to a lot of growth for a business. Content Marketing.

Publicity 88

Publicity Content Marketing Pitching Social Media 88

Muck Rack

SEPTEMBER 8, 2020

How ‘Keep it Social’ explores timely social media issues with a conversational approach

Social Media 118

Social Media Media 118

Solo PR Pro

SEPTEMBER 8, 2020

Written by Karen Swim. It's Ethics month and a good time to review the public relations code of ethics. and support your clients to ensure that they have a strong ethical foundation. The world is in the midst of a global pandemic and with my agency operating on overdrive, I am finding strength in a country music song. Through long days, and tough decisions, I sing, “the house don’t fall when the bones are good,”lyrics from “The Bones,” by Maren Morris.

Ethics 71

Ethics Crisis Leadership Training 71

Culpwrit

SEPTEMBER 8, 2020

By Oli Graham So, you’re an aspiring PR pro interested in a career in copywriting. Perhaps you have a degree in an essay-writing subject – something which is often a minimum requirement for copywriting positions – and you know you have the ability to word an article clearly and persuasively and the skills to excel […]. The post Crucial Skills for Copywriting and How to Develop Them appeared first on culpwrit.

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How To Writing 93

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

SEPTEMBER 8, 2020

T.V. commercials recently have been flooding with misleading political ads. Scott has a few ideas to communicate more effectively for people running for office. Which ad would you rather see on T.V.? The post Negativity and Hypocrisy appeared first on HMA Public Relations.

Communications 65

Communications Publicity 65

PR Fuel

SEPTEMBER 8, 2020

What is PR Newswire? It is a digital distribution service for press releases and related content intended to influence the public. PR Newswire is the focus of this article. PR has grown from a de facto job to bridge the gap between business and journalism. Today, it is a widespread practice with formal training programs. PR now encompasses analytics and measurement, media monitoring, and other modern audience-targeting strategies.

Journalism 52

Journalism Corporate Software Analytics 52

The Hoffman Agency

SEPTEMBER 8, 2020

By Shereen Masoud-Jointe, Account Executive (Europe). Whether you’re all alone in your room and looking for a song to have a good cry to (we’ve all done it) or searching for a song to dance wildly to with abandon — both worthy cathartic pursuits — the latest tunes on our playlist should give you a robust selection to choose from: . 76. Love is Only a Feeling — The Darkness. 77. ????

YouTube 36

YouTube Blogging Company Creativity 36