Cision

MAY 25, 2017

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? This week for the Cision World Tour NYC, we crowded into a packed house full of orange seats to hear from some of the top media industry influencers the Big Apple had to offer. While the event covered a wide range of topics, one common theme was the shifting balance of the marketing mix between paid, earned and owned media.

Advertising 272

Advertising Advertising Storytelling Media 272

ImPRessions - Crenshaw Communications

MAY 25, 2017

Congratulations, you’ve retained a new public relations firm, and you’re getting ready to kick off a successful partnership. Like any new relationship, this one is in the honeymoon phase as everyone gets to know each other. But things are about to get real, so all parties need to be on their toes to ensure success from this point. Get both teams to work together to set and achieve goals.

Agency 120

Agency Meeting Web Writing 120

Communications Conversations

MAY 25, 2017

I recently had coffee with a younger colleague who plays a key social role for a fairly large company here in Minneapolis. He/she was sharing a story I’ve been hearing more and more lately. Essentially it boiled down to this: There’s no one in the senior ranks at my company who knows more about social than I do. Folks, that’s a BIG problem.

Social Media 108

Social Media Media Leadership Crisis 108

Stern + Associates

MAY 25, 2017

I can objectively (ahem, subjectively) say that podcasts are the greatest communications medium since the creation of written language. (Yes, better than TV.) My podcast love affair began about five. The post Without a Podcast Strategy, Communicators Are Missing Out. Here’s Why. appeared first on Stern Strategy Group.

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Strategy Communications Groups Meeting 84

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Critical Mention

MAY 25, 2017

Memorial Day Weekend heralds the beginning of the summer vacation season and the prospect of getting away from it all for a week or two. This year, instead of setting up the same old boring out of office email, you may want to consider issuing a press release to your clients and colleagues prior to your departure. Feel free to use the following as a template.

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Instagram Customer Service Crisis Pitching 60

Solo PR Pro

MAY 25, 2017

On the fourth Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On May 24, 2017 we weighed in with opinions and insight on the following topics of interest: As a solo/small agency, how do you manage to stay on top of things in off-hours?

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Leadership Community Tools Agency 40

Shift Communications

MAY 25, 2017

Don’t miss all the great posts on our partner network, NATIONAL PR’s Bold Thinking blog, where this post originally appeared. Machine learning is already transforming industries around the world, offering significant cost savings and efficiency gains, while opening up new opportunities for forward-thinking companies to leapfrog competitors.

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Publicity Instagram Customer Service Software 130

The Hoffman Agency

MAY 25, 2017

This article was originally published in Campaign Asia. Laura Ng. Hoffman Singapore. We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. Where companies pump millions of dollars into worldwide marketing schemes, Elon Musk has built global brands not through clever marketing campaigns, but rather, strong public relations and unconventional methods.

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Brand Branding Marketing Energy 53

Cision

MAY 25, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. A brand is made up of the people who represent it. Whether it’s a United Airlines employee following an archaic policy to “reaccommodate passengers” or a worker reaching out to go above and beyond, a brand is burned into our psyche by the story we experience at the hands of the employees.

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Employee Brand Branding Policies 129

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Communications