Four Ways to Streamline the Pitching Process
Cision
JUNE 8, 2017
Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Cision’s 2017 State of the Media Report revealed that more than half of journalists and influencers are driven to pursue a story because a PR professional has displayed knowledge of their past work, interests and beats.
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