Ishmael's Corner

APRIL 14, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. It was at this point that Google squeezed most of the gamesmanship out of organic search.

SEO 113

SEO Industry Storytelling Google 113

Agility PR Solutions

APRIL 14, 2019

Email marketing is an often underutilized element of digital marketing that more businesses can benefit from. In the ever-changing environment of digital marketing, it’s vital to pay attention to consumer consumption trends and what makes the most sense for a business. The practice has become an increasingly effective medium due to its intimate nature and […].

Marketing 96

Marketing Trends Consumer Analysis 96

Stephen Waddington

APRIL 14, 2019

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. This week’s letter was written midflight between Seattle and London Heathrow. It’s no longer possible to escape the internet on a flight. More than 90% of British Airways flights now have satellite internet connectivity.

Wikipedia 74

Wikipedia Ethics Case Study Google 74

Agility PR Solutions

APRIL 14, 2019

New research from Grant Thornton and Oxford Economics shows that cultural factors such as collaboration, employee engagement, employee retention, and customer satisfaction have a clear relationship with revenue growth. The firms jointly released Return on Culture, a new study on organizational culture and its correlation to business outcomes and financial performance, based on survey data […].

Report 85

Report Company Financial Employee 85

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

APRIL 14, 2019

Snapchat is an important mobile social network among teens and Millennials, where among its 188 million users, people under 25 are spending an average of 40 minutes per day. Initially designed to focus on private, person-to-person photo and video sharing, Snapchat now allows users to share their daily stories more creatively with filters, AR-based Lenses, caricature-like […].

Marketing 66

Marketing Mobile Creativity Video 66