Thu.Sep 17, 2020

Creating Unified Brand Strategies

Ronn Torossian

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders.

4 ways to network during COVID-19

PR Daily

In lieu of an in-person conference or meeting over coffee, consider these ideas that can expand your horizons and help you strengthen relationships virtually. What once involved meeting for coffee or chatting at an industry event has turned into Zoom calls and LinkedIn messages.

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10 Must-Read Hispanic News Sites Covering the U.S. and Latin America

Cision

These news sites offer diverse voices telling the stories of millions of Hispanics in the U.S. and throughout the continent. They provide coverage in English, Spanish, or both. Media Blog

3 ways brands can support consumers’ mental well-being

PR Daily

Provide meaningful utility instead of empty platitudes, and enlist the help of experts before you act. In a matter of months, the world and our behaviors have dramatically changed.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

B2B Marketers Focused on Long Term Tend to Outperform the Competition

Sword and the Script

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait.

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18 internal communications strategies for 2020

Agility PR Solutions

How you communicate a message is as important as the message itself. When it comes to internal communications, this certainly holds true. Company culture can give your organization a major strategic advantage in these changing times.

How to measure your DE&I efforts

PR Daily

Avoiding vanity metrics, setting tactical goals and embracing qualitative feedback are key parts of evaluating your organization’s DE&I efforts. It’s been a few months since many organizations posted statements of support in the wake of the death of George Floyd.

5 tips to strengthen your PR team for maximum results

Agility PR Solutions

A good PR team is worth its weight in gold. By having an iron-clad PR strategy for any situation, your business will be able to overcome any adversity and come out of any situation with your reputation intact.

UK Media Moves including STYLIST, Metro.co.uk, The Times and more

Cision

STYLIST announces multiple updates to editorial team; Emily Shackleton to join Metro.co.uk; Charlie Gowans-Eglinton has been appointed Acting Fashion Editor at The Times. Media Blog

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Facebook launches ‘Business Suite,’ PepsiCo enters wellness market with drink to help sleep, and Barbados entices remote workers with 12-month visa

PR Daily

Also: A peek behind the scenes of a Zoom interview with CNN, Southwest Airlines keeps middle seat open through Nov. 30, 50% of pros feel productive while wearing pajamas, and more.

Rewiring corporate strategy—four ways to rethink how you plan future business actions

Agility PR Solutions

Business competition is always a fierce battlefield, but as companies look beyond the COVID crisis, they will almost surely need to change how they devise and execute corporate strategy to outpace disruption and their competition, according to new research from consulting strategy firm EY.

Could it really be 100 days?

HMA Public Relations

Yes, it has been 100 days since we re-set the clock on our work-from-home strategy. The HMA team made a valiant attempt to return to the […] The post Could it really be 100 days? appeared first on HMA Public Relations. Featured

7 tips for keeping effective media lists

Muck Rack

7 tips for keeping effective media lists

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

10 Must-Read Hispanic News Sites Covering the U.S. and Latin America

TrendKite

These news sites offer diverse voices telling the stories of millions of Hispanics in the U.S. and throughout the continent. They provide coverage in English, Spanish, or both

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Do you need a social media coach?

Communications Conversations

During the pandemic, I’ve been lucky enough (emphasis on LUCKY) to secure a few new clients. One of those has been Stacia Nelson owner and founder of Pivot Strategies. However, it hasn’t been my typical consulting arrangement.

UK Media Moves including STYLIST, Metro.co.uk, The Times and more

TrendKite

STYLIST announces multiple updates to editorial team; Emily Shackleton to join Metro.co.uk; Charlie Gowans-Eglinton has been appointed Acting Fashion Editor at The Times

PR Expert Tip - Give your cell phone #

PR for Anyone

Video Block. Double-click here to add a video by URL or embed code. Learn more. This might seem like such a simple PR Expert Tip but giving a journalist your cell phone number could actually elevate you to the front of the line. Transcript Hi everybody. It's Christina Daves with this weeks Free Publicity Friday PR Tip. This week I want to share with you the biggest tip of all, which is always give a journalist your cell phone and make sure it says “cell phone.”

These were the top publishers on Facebook in August 2020

NewsWhip

As we head into election season, the top publishers are seeing increasing amounts of political content garner significant engagement. We looked back at the top publishers on Facebook in August 2020. .