Mon.Apr 06, 2020

PR and Marketing: How to Communicate During COVID-19

B2B PR Sense

There is no denying that these are stressful times -- COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies ? That's the all-important question at the moment for many brands.

Create Brand Awareness With Niche Marketing

Ronn Torossian

Plenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. In fact, most of the time, the more unique companies are the ones that are focused on a particular niche in a market.

Brand 195

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PR pros set the stage of the next phase of crisis response

PR Daily

Engaging employees is crucial for long-term success, according to these communications leaders. Some in the PR industry see the world entering a new phase in its crisis response.

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Ein Rückblick auf unser Webinar “Orientierung in der Nachrichtenflut”

Cision

Warum ist es für Unternehmen wichtig, sich in der Coronakrise einen Überblick über die Berichterstattung zu verschaffen. Deutscher Blog

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Photography’s power in the time of ‘social distancing’

PR Daily

A great photo can help to create the feeling of community that is missing when people can’t gather together in-person. Why is photography important in this time of isolation? Why not just write copy or do video conferencing when communicating with your staff? Photographs create cultural memories.

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Peppercomm’s Steve Cody: ‘Our discipline has risen to the occasion’

PR Daily

The current crisis is taking its toll on PR agencies. Here’s how one industry leader is guiding his team through the COVID-19 pandemic. By Diane Schwartz.

Why You Should Increase Your Social Media Content Now

The Proactive Report

With most of America staying safer at home, the demand for online content has sky-rocketed. There’s been a 22 – 27 percent increase in social media impressions in the last month, depending on the platform. Health information is naturally in high demand.

What impact have your pitches made?

PR Daily

Share the pitches that earned you major media attention. Enter PR Daily’s 2019 Media Relations Awards by the May 8 entry deadline. The post What impact have your pitches made? appeared first on PR Daily. PR Daily Awards

Five Reasons Why You Should Use Photos and Videos in a News Release | Business Wire Blog

Business Wire

We are frequently asked by clients why they should include photos, videos and infographics with their news releases. Here are just a few of the benefits of adding multimedia to your story, and how to pick the best content to supplement your news. education public relations media relations

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.

Media Monday – Tray Goodman

HMA Public Relations

It's #MediaMonday! Today, get to know Tray Goodman, producer of the weekly Sunday Mass for the Diocese of Phoenix. Click link to learn more about his 30 year career! The post Media Monday – Tray Goodman appeared first on HMA Public Relations.

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Take our survey on COVID-19’s impact on communications

PR Daily

Tell us how you’re reaching remote employees, if your value has increased internally, and what departments you’re working with in this short survey. The current crisis will forever change many industries, including our own.

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COVID crisis opportunity—5 things you must do for your business

Agility PR Solutions

In journalism, any crisis is an opportunity—an opportunity to tell a story, find interesting facts, discover new heroes and finally reach wider audiences. Communication and PR should borrow the same tactics.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Adjusting your social media messaging during a global pandemic

PR Daily

With many searching for virtual connection, brand managers are perfectly positioned to facilitate connection and community in the face of the COVID-19 crisis. While we are social distancing physically, we are virtually more connected than ever.

Media Moves at NBC News & Cosmopolitan, ProPublica Illinois Hires a Reporter

Cision

Julee Wilson joins Cosmopolitan, Ginger Gibson departs Reuters for NBC News, and more. Media Blog

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What marketers need to know about shopping cart abandonment

Agility PR Solutions

“How these little abandonments seem to sting so easily,” singer-songwriter Alanis Morissette sang back in 2005, as if to predict the bane of marketers’ feelings about shopping cart abandonment today.

What’s the best day of the week to pitch a journalist?

Muck Rack

What’s the best day of the week to pitch a journalist

How the media is covering coronavirus—the top U.S. and UK newspapers for mentions

Agility PR Solutions

Just like every other aspect of our culture these days, the media is consumed with coverage of COVID-19. For PR, that has created some newsjacking opportunities (when done appropriately), but moreso, obstacles to getting ink for clients. Which publications are the most saturated during this period?

You’ve Got This: The Greatest Work Challenge You May Ever Face

PRSay

It’s 8 a.m., but it already feels much later. You’re about to join your first of five (or more!) video conference calls today. You’ve been up since 4 a.m., but haven’t had the chance to eat breakfast yet. You thought you had time for breakfast but that urgent email you received at 6:30 a.m. has taken over your life. Your kids need your attention. You’re about to start the 8 a.m. call, when you realize, “I’m still in my sweatpants!”. It’s OK. Judge the sweat, not the sweatpants.

Media Moves at NBC News & Cosmopolitan, ProPublica Illinois Hires a Reporter

TrendKite

Julee Wilson joins Cosmopolitan, Ginger Gibson departs Reuters for NBC News, and more

Data-driven Storytelling with Matthew Lynley

The Hoffman Agency

By Account Manager Matthew Burrows. Data!’ he cried impatiently. ‘I I can’t make bricks without clay!’”.