Ronn Torossian

APRIL 6, 2020

Plenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. In fact, most of the time, the more unique companies are the ones that are focused on a particular niche in a market. Taking charge of a niche market is not that […]. The post Create Brand Awareness With Niche Marketing appeared first on.

Brand 195

Brand Branding Marketing Groups 195

The Proactive Report

APRIL 6, 2020

With most of America staying safer at home, the demand for online content has sky-rocketed. There’s been a 22 – 27 percent increase in social media impressions in the last month, depending on the platform. Health information is naturally in high demand. One online learning platform has seen a 30% increase in demand for health content. And as this demand for news and information grows, a new class of trusted influencers is emerging.

Social Media 162

Social Media Media Financial Crisis 162

Cision

APRIL 6, 2020

Warum ist es für Unternehmen wichtig, sich in der Coronakrise einen Überblick über die Berichterstattung zu verschaffen.

Blogging 156

Blogging 156

Agility PR Solutions

APRIL 6, 2020

The media & entertainment industry ranked first for the third year in a row in the latest Brand Intimacy 2020 Study,the largest study of brands based on emotions, from brand intimacy agency MBLM. The study, now in its 10th year, revealed that Amazon Prime topped the industry followed by Disney and Netflix. The remaining brands in the […]. The post Media & entertainment industry again tops latest brand intimacy study appeared first on Agility PR Solutions.

Study 112

Study Industry Brand Branding 112

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

APRIL 6, 2020

It’s 8 a.m., but it already feels much later. You’re about to join your first of five (or more!) video conference calls today. You’ve been up since 4 a.m., but haven’t had the chance to eat breakfast yet. You thought you had time for breakfast but that urgent email you received at 6:30 a.m. has taken over your life. Your kids need your attention. You’re about to start the 8 a.m. call, when you realize, “I’m still in my sweatpants!”.

Conference 129

Conference Exercises Crisis Video 129

Agility PR Solutions

APRIL 6, 2020

In journalism, any crisis is an opportunity—an opportunity to tell a story, find interesting facts, discover new heroes and finally reach wider audiences. Communication and PR should borrow the same tactics. While many businesses find themselves in an economic crisis amid COVID-19 epidemic, it is crucial to be proactive and act as soon as possible. […].

Crisis 86

Crisis Journalism Communications Analysis 86

Muck Rack

APRIL 6, 2020

What’s the best day of the week to pitch a journalist?

Pitching 115

Pitching 115

Agility PR Solutions

APRIL 6, 2020

“How these little abandonments seem to sting so easily,” singer-songwriter Alanis Morissette sang back in 2005, as if to predict the bane of marketers’ feelings about shopping cart abandonment today. According to website development firm, Growcode, nearly seven out of ten online shoppers place a product in a shopping cart but end up going to […].

Marketing 78

Marketing Publicity 78

HMA Public Relations

APRIL 6, 2020

It's #MediaMonday! Today, get to know Tray Goodman, producer of the weekly Sunday Mass for the Diocese of Phoenix. Click link to learn more about his 30 year career! The post Media Monday – Tray Goodman appeared first on HMA Public Relations.

Media 71

Media Publicity 71

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Communications

Agility PR Solutions

APRIL 6, 2020

Just like every other aspect of our culture these days, the media is consumed with coverage of COVID-19. For PR, that has created some newsjacking opportunities (when done appropriately), but moreso, obstacles to getting ink for clients. Which publications are the most saturated during this period? London-based growth marketing firm Kaizen takes a look to […].

Newspapers 78

Newspapers Media Consumer Publicity 78

Business Wire

APRIL 6, 2020

We are frequently asked by clients why they should include photos, videos and infographics with their news releases. Here are just a few of the benefits of adding multimedia to your story, and how to pick the best content to supplement your news.

Video 339

Video Infographics Blogging How To 339

The Hoffman Agency

APRIL 6, 2020

By Account Manager Matthew Burrows. “‘Data! Data! Data!’ he cried impatiently. ‘I can’t make bricks without clay!’”. That exclamation from famous fictional detective and personal childhood role model Sherlock Holmes has often been used by proponents of data analysis, but it’s never been truer than now, a full 128 years after Sir Arthur Conan Doyle first published The Adventure of The Copper Beeches where that quote originates.

Storytelling 53

Storytelling Data Journalism Resources 53