Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media. But maybe it's OK to dream big in this constantly changing media landscape. To find out, Business Wire Hong Kong invited two renowned journalists from the Associated Press and CNBC International to speak to a sold out and inquisitive audi

Internal 152

Internal International Media Pitching 152

Prowly

DECEMBER 19, 2017

Since content plays such an important role in both types of activities, why not join forces and start crafting content that will not only attracts media’s attention but will also create an opportunity to rank high in search results? The post Cool Tools Every PR Pro Should Be Using When Crafting Great Content appeared first on Prowly Magazine.

Tools 134

Tools Content Marketing Marketing 134

Communications Conversations

DECEMBER 19, 2017

A few weeks ago, I made a pledge to support #HeForShe and my female colleagues by blogging about ideas relevant to this issue on a monthly basis. So, here goes! I thought I’d start by taking ideas directly from the #HeForShe web site, as they have a list of potential topics and conversation starters. First up: Which female business leader do you most admire and why?

Agency 68

Agency Creativity Leadership Industry 68

Beyond PR

DECEMBER 19, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive. Welcome to the content calendar. If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone.

How To 75

How To Content Marketing Conference Analytics 75

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

DECEMBER 19, 2017

In this digital age, having a solid SEO strategy in place makes all the difference when it comes to drawing web traffic to your company's site. [Click below for more]. The post How Can You Boost Your SEO? appeared first on HMA Public Relations.

SEO 54

SEO Web Strategy Company 54

Cision

DECEMBER 19, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been. However, a good portion of people using content marketing are not getting results due to making one mistake or the other.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Sword and the Script

DECEMBER 19, 2017

There’s old saying that luck is the intersection of opportunity and preparation. That may well describe how Kevin Sandlin got into the startup tech scene. He says his first “real job” with a high-tech startup after his MBA program was the result of having going to high school with someone that worked there. He got is first real break when the management team filed for IPO and he “was the only person in the room who could work an Excel spreadsheet.”.

Marketing 65

Marketing Local Pitching Blogging 65