Fri.Sep 20, 2019

Tips for Perfecting Your Media List

Konnect Agency

An important skill when working in a public relations agency is to build media lists. In order to get great results and press coverage, you need an organized media list.

Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek.

Why website accessibility is crucial for a client’s digital reputation

PR Daily

Stemming from the Americans with Disabilities Act, this inclusive approach to digital design and user experience is a key element for today’s online audiences. Here’s what you should know. Despite being a crucial issue for website owners, web accessibility is widely overlooked and misunderstood.

Public Relations Job Titles

Ronn Torossian

“What’s in a name?” Shakespeare was quoted as posing that question in mentioning a rose in his classic and popular play Romeo and Juliet. However, when it comes to public relations professionals who fulfill many responsibilities, there are volumes of titles being used to define what they do.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why and how to use IGTV for content marketing

PR Daily

The new Instagram platform offers a great opportunity to attract and hook viewers, especially millennials. Here’s what you need to know. Video is king of today’s social media landscape. With the recent launch of IGTV , Instagram clearly has its eyes set on seizing the throne.

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Younger employees don’t want to be regulated on social media

PR Daily

When surveyed, almost half of employees between ages 18–35 said they did not want to be policed on political speech at work. Younger employees don’t want a social media policy when it comes to political speech in the workplace.

Six PR Lessons I Learned from Running

Action PR

What does the world of PR have to do with running? At first, you might think nothing. But actually there are several similarities in these two seemingly very different worlds. For many, running is more than just a basic form of cardio exercise.

A century of stories: How Hilton highlighted staff for its centennial

PR Daily

In his Ragan conference keynote at Disneyland, Lou Dubois details how the global hotelier put the focus on employees and guests, offering takeaways for enthusiastic attendees. A century makes for plenty of stories—especially when you have global name recognition.

Hotels 135

Top 13 influencer marketing fails

Prohibition

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Share your amazing internal comms—and workplaces

PR Daily

Enter Ragan’s Employee Communications Awards to showcase your impressive internal campaigns, content, projects, intranets and inspiring workplaces. The deadline is Oct. The post Share your amazing internal comms—and workplaces appeared first on PR Daily. Ragan Awards

Setting effective business goals

Axia PR

Understand how goals can help your company grow. Whether you’re planning for the next several weeks or several years, business goals are the key to growing your company. In order to reach your goals, you can’t just rely on blind hope; it takes both strategy and teamwork.

6 ways Domino’s reaches far-flung franchisees

PR Daily

It’s hard enough communicating with a dispersed workforce. That’s compounded when most employees work for a franchise, not the parent company. Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training.

The Economics of Bad Taste

Mark My Words

I write this as we emerge blinking from the events of the past week, a week marked by two articles that have reached depths of cruelty that are reminiscent of the dark days of the Evil Empire of the Red Tops. Yes, we’ve seen the demise of kiss and tells, but these were a brief echo of those snarling pack of hounds, unleashed with the intent of savaging their quarry in the blind pursuit of clickbait. Titillating chicanery? Perhaps.

Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons

PR Daily

Also: Instagram cracks down on weight-loss ads, Facebook announces new content oversight board, clever protest signs circulate on social media, and more. Good morning PR pros: Employees are making headlines around the world as young people are walking off the job to protest climate change.

Improve your memory by learning from ‘public memory’

HMA Public Relations

Do you ever have trouble putting a name to a face? Check out these tips from Marissa, which she recently learned at a Memory Dynamics workshop designed to help improve memory. The post Improve your memory by learning from ‘public memory’ appeared first on HMA Public Relations. Featured Fun Fact Friday D.I.S.K. Destination Image Kinesthesia Marissa Baker memory dynamics Storage

Marketing Versus Public Relations

5W PR

There was a time when PR was associated with free publicity and marketing with paid advertising. That distinction has blurred since the popularity of the internet, especially social media. On the other hand, it depends upon whom you ask. For companies selling products or services, marketing, and public relations have the same goal of producing positive returns that result in increased business and profits.

VCs are a company’s secret PR superpower

Offleash

By Robin Bulanti. Involving VCs in PR is just good business. While VCs have long recognized that getting involved in their portfolio’s business outcomes is a win-win, many companies still aren’t taking advantage of them as valuable assets for PR. Beyond an advisory and financial role, VCs can be a ready and willing resource for added brand awareness.