Konnect Agency

SEPTEMBER 20, 2019

An important skill when working in a public relations agency is to build media lists. In order to get great results and press coverage, you need an organized media list. The process of building out your list can be time-consuming and keeping your lists up-to-date is an ongoing project, but it is worth the hours of research. A media list also gives you a place to organize the relevant information you collect from reporters, bloggers, journalists, producers and beyond.

Media 63

Media Pitching Consumer Agency 63

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. “Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. Fortunately, your corporate communications team can kindle that love. By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advo

Internal 138

Internal International Communications Strategy 138

Ronn Torossian

SEPTEMBER 20, 2019

“What’s in a name?” Shakespeare was quoted as posing that question in mentioning a rose in his classic and popular play Romeo and Juliet. However, when it comes to public relations professionals who fulfill many responsibilities, there are volumes of titles being used to define what they do. Critics, on the other hand, who don’t […]. The post Public Relations Job Titles appeared first on.

Publicity 150

Publicity Agency Strategy 150

5W PR

SEPTEMBER 20, 2019

There was a time when PR was associated with free publicity and marketing with paid advertising. That distinction has blurred since the popularity of the internet, especially social media. On the other hand, it depends upon whom you ask. For companies selling products or services, marketing, and public relations have the same goal of producing positive returns that result in increased business and profits.

Publicity 98

Publicity Marketing Social Media Advertising 98

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Steve Barrett on PR

SEPTEMBER 20, 2019

An evening celebrating progress and best practice on diversity also underlined the fact that there is still a long way to go before genuine inclusion in the PR industry is achieved.

Industry 91

Industry 91

Mark My Words

SEPTEMBER 20, 2019

I write this as we emerge blinking from the events of the past week, a week marked by two articles that have reached depths of cruelty that are reminiscent of the dark days of the Evil Empire of the Red Tops. Yes, we’ve seen the demise of kiss and tells, but these were a brief echo of those snarling pack of hounds, unleashed with the intent of savaging their quarry in the blind pursuit of clickbait.

Sports 60

Sports Viral Fashion Engineering 60

Action PR

SEPTEMBER 20, 2019

What does the world of PR have to do with running? At first, you might think nothing. But actually there are several similarities in these two seemingly very different worlds. For many, running is more than just a basic form of cardio exercise. The process of entering and training for a race goes beyond a physical challenge. It’s a mental one too. As a result, there are some lessons I’ve learned from running that trickle into my life as a PR professional too.

Training 58

Training Exercises Course Crisis 58

Prohibition

SEPTEMBER 20, 2019

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness. When it goes well, it can be a successful mechanism in driving traffic to your website, increasing direct sales and making more people aware of your brand. On the flip side, when it goes wrong – it can be a bit of a disaster that can potentially damage both the brand and the influencer’s reputation.

Marketing 48

Marketing Social Media Instagram Advertising 48

Axia PR

SEPTEMBER 20, 2019

Understand how goals can help your company grow. Whether you’re planning for the next several weeks or several years, business goals are the key to growing your company. In order to reach your goals, you can’t just rely on blind hope; it takes both strategy and teamwork.

Strategy 48

Strategy Company Communications 48

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Offleash

SEPTEMBER 20, 2019

By Robin Bulanti. Involving VCs in PR is just good business. While VCs have long recognized that getting involved in their portfolio’s business outcomes is a win-win, many companies still aren’t taking advantage of them as valuable assets for PR. Beyond an advisory and financial role, VCs can be a ready and willing resource for added brand awareness.

Financial 45

Financial Trends Interviews Examples 45

HMA Public Relations

SEPTEMBER 20, 2019

Do you ever have trouble putting a name to a face? Check out these tips from Marissa, which she recently learned at a Memory Dynamics workshop designed to help improve memory. The post Improve your memory by learning from ‘public memory’ appeared first on HMA Public Relations.

Publicity 42

Publicity 42