Tue.Jan 01, 2019

Use these 41 words to go beyond just ‘good’

PR Daily

To keep your readers engaged, use more precise, descriptive terms such as ‘breathtaking,’ ‘dazzling’ and ‘magnificent.’. The soul of writing is specificity, yet all too often we lean on general purpose words instead of choosing more precise ones.

Hotels 171

2019 reading list—10 books to check out before entering media relations

Agility PR Solutions

Thousands of job applicants will begin angling for their first position in media relations. University taught them all of the textbook basics, but that only offers a very limited experience in a vacuum unaffected by daily changes in our world.

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The 7 Most Read and 7 Least Read Posts on Sword and the Script for 2018; Plus 7 Recommended Posts that are Worth Your Reading While

Sword and the Script

This blog published about 60 new posts in 2018. While some years have seen more, and some years have seen less, that’s about on par with the average over the last few years. New posts go up every week – consistently – though some posts do better (thank you for reading) than others.

Ketchum report finds Americans showing fatigue in charitable giving and volunteering

Agility PR Solutions

After a strong commitment to giving in 2017, the American public was less inclined to give back with their time and money this holiday season, according to Ketchum‘s second annual Disaster Relief Holiday Giving Study.

Report 113

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

New Year, New Adventures: Welcome to 2019!

Karen Freberg

Happy New Year and welcome to 2019! WOW – I can’t believe it is already 2019 – it seems like yesterday we were just here welcoming 2018. Time has certainly moved fast (this seems to be the case each year I get older!),

Things to know when pitching a story


Everyday journalists are inundated with pitches from business owners and PR professionals looking to get their products and services features in an article. They are fighting for a spot in the limelight because media exposure is a great way to introduce your product or service to the public. However, of the many pitches that journalists receive only a selected few make it onto the pages of their media outlet. Pitching is an art form that requires hard work, attention to detail and creativity.