eBook Leadership Pitching Writing 
ImPRessions - Crenshaw Communications
MAY 1, 2018
Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. How to prep and pitch a byline. Within a thought leadership campaign, B2B bylines should offer value to the reader. Make the pitch short and authoritative. Some will be service pieces that offer tips or tools.
Waxing UnLyrical
MAY 20, 2015
However, if you’re not an experienced publicist, pitching media can feel a little like throwing spaghetti at the wall. If you must DIY your PR, the easiest place to start is by generating thought leadership. Important : check to see whether they accept guest posts before you pitch. Pitch the blogger via email.
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ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. 6 benefits of long form PR content.
Doctor Spin
NOVEMBER 17, 2023
These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high.
Solo PR Pro
FEBRUARY 11, 2016
Some questions to consider as part of this preliminary process include: Why are you writing this article? Writing the article. Once you decide to do a bylined article and have determined its purpose, the next step is to write it. Key questions to first ask yourself before you start writing: Who cares? What is the problem?
Public Relations Sydney
NOVEMBER 16, 2014
Making contact with junior journalists is an excellent idea as they may be more willing to commit to writing a story you’ve pitched to them as they are often trying to prove themselves at the early stage of their career. Entrepreneur networking PR tips contacting journalists relationship building thought leadership'
Sword and the Script
NOVEMBER 29, 2022
The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” For example, publishing a gated ebook and when someone downloads it, they call that action a “conversion” and that person a “lead.”. Or ebook marketing. Indeed, that’s content , but it’s not necessarily content marketing.
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