The Proactive Report
FEBRUARY 22, 2016
News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Here are some of the key findings: Major Enterprise Stories. The biggest payoff for news publishers would be to produce more high-value major enterprise stories.
The Proactive Report
FEBRUARY 22, 2016
News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Here are some of the key findings: Major Enterprise Stories. The biggest payoff for news publishers would be to produce more high-value major enterprise stories.
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The Proactive Report
MARCH 30, 2018
Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University.
ZudePR
FEBRUARY 22, 2016
And if you consider committing to digital marketing, growing your “list” (those people who want to receive your email communication) should be a priority. E-mail marketing is often cited as one of the best and easiest-to-track means of measuring the success of your marketing campaign. And measure.
Burrelles Fresh Ideas
JUNE 13, 2023
Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.
Sword and the Script
NOVEMBER 9, 2021
Agility is having an impact across the business: “Our Agility SaaS platform has allowed us to build a core capability in SaaS sales and marketing as well as SaaS enterprise software development and product management. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”.
Rock the Status Quo
JANUARY 22, 2015
It is MORE IMPORTANT THAN EVER to focus a large part of PR around building trust. From enterprise Fortune 500 companies to digital agencies and entrepreneurs, producing content that shares expertise has never been more important. It measures and indicates activity, not influence. Digital PR'
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