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Why Earned Media is More Important Than Ever

Critical Mention

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113
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Managing the Challenges of Bad Publicity

Critical Mention

Both big and small businesses are subject to receiving various forms of negative comments and publicity. In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. SCHEDULE A DEMO.

Publicity 105
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Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

The combination of SEO, Digital Ads, PR and Social Media allows us to be a one-stop-shop for clients. We’ve also added an education arm to the business when we launched Jelly Academy ! The Academy allows our team to educate small business owners and entrepreneurs so they can be better equipped to run their marketing campaigns.”.

Agency 79
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Does Facebook Work For B2B PR?

ImPRessions - Crenshaw Communications

Facebook Groups for business give brands the opportunity to organically build engagement while discussing technical and insider information, with lead generation as an added benefit. . Targeting local and small businesses. For large B2B marketers who target SMBs, Facebook may be an ideal environment.

B2B 344
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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product.

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7 PR Blogs You Should Be Following

Critical Mention

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. SCHEDULE A DEMO.

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Public relations won’t become any easier in 2021.

Marketing 169