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Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113
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7 Tips for Picking the Right PR Media Database

Critical Mention

A good media database provides users with multiple ways to search for contacts by a wide range of details. . Media type. Contact methods; address, email, phone, website, social media. Local & International Contacts. SCHEDULE A DEMO. Users should be able to search contacts by: Source. Outlet name.

Media 104
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Everything You Need to Know About Earned Media

Critical Mention

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. SCHEDULE A DEMO.

Radio 104
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Managing the Challenges of Bad Publicity

Critical Mention

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. It’s easy to get caught up in the moment and write an immediate response, especially on social media.

Publicity 105
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Media Monitoring: How to Plan, Execute and Engage

Cision

Do you need to track social media mentions, online influencers, and hashtags? Do you have an ongoing social media campaign? Maybe you work closely with a local TV station and need to consider broadcast monitoring. Think ahead and account for these media type limitations when inputting your Boolean.

How To 265
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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Steveology.

Twitter 77
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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

NOTE: While they may not be turning to so-called traditional sources of news, Gen Z are helping drive increased trust in news sources, specifically through social media and podcasts , which have both become crucial distribution channels for the media. Contact us to learn more or to request a live demonstration.

Media 103