ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. Business and tech media in particular have an ongoing appetite for research, studies and surveys. For B2B companies, this presents a massive PR opportunity. This is a mistake.

B2B 147

B2B Data Retail Survey 147

Shift Communications

MARCH 8, 2016

So, I had embarked on my career search with seven years of experience working at an ice cream shop in the summer and a work-study position at the Boston College library. In our job as PR professionals, we need to ask a lot of questions, especially given the intricacies of our clients’ technologies. Genuine Curiosity.

Skype 60

Skype Creativity Education Construction 60

Newsfile

JANUARY 24, 2024

Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Shift Communications

JULY 28, 2017

The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. The lists go on.

Case Study 92

Case Study Crisis Study Strategy 92

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input.

Publicity 85

Publicity Training Technology Data 85