Onclusive

APRIL 27, 2020

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights. Clarissa Horowitz.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

Shift Communications

DECEMBER 9, 2014

There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. To do this, we’ll repeat the same exercise by opening up either a marketing automation system or an email marketing system.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Onclusive

AUGUST 15, 2017

The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still a little scary to a lot of communicators. Being a good communicator doesn’t mean you can’t be data-driven. Why is this the case?

Data 170

Data Data-Driven PR Analytics Measurement 170

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

FEBRUARY 4, 2015

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. If you are a manufacturer, how are your internal systems keeping up with and tied to marketing demand? Vice President, Technology Business Development East Coast.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

JANUARY 2, 2017

Public relations professional must become adept at working with remarketing software, custom audiences in social media advertising systems, email marketing and marketing automation, and any technology which lets us communicate with the audience that our brands already own. Dark Social and Influence. Which future will you be part of?

Trends 83

Trends Publicity Analytics Software 83

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362