Data-Driven PR Infographics Measurement System 
Shift Communications
DECEMBER 18, 2014
If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. What systems might you be asked about, and why? Systems you may be asked about: market research, previous campaign performance data.
Shift Communications
MAY 14, 2015
At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Interestingly only one company using a formal marketing automation system.
Expert insights. Personalized for you.
157 
Let's personalize your content