Shift Communications
JANUARY 4, 2016
In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? In a word, no.
ImPRessions - Crenshaw Communications
JUNE 21, 2018
Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven PR drives marketing engagement.
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Onclusive
SEPTEMBER 13, 2017
What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. PR is now being fueled by the omnipresence of digital content.
Newsfile
JANUARY 24, 2024
Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.
Shift Communications
SEPTEMBER 18, 2017
This is due in part because I have lots of content about marketing plans and strategies, which are hot search topics in January. What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it?
Newsfile
JANUARY 30, 2024
Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. As well, it synthesizes a host of ideas.
Shift Communications
DECEMBER 18, 2014
If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.
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