Agency Data-Driven PR Infographics Strategy 
Shift Communications
JANUARY 4, 2016
In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? In a word, no.
Shift Communications
SEPTEMBER 18, 2017
This is due in part because I have lots of content about marketing plans and strategies, which are hot search topics in January. What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it?
Shift Communications
DECEMBER 18, 2014
If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.
Shift Communications
DECEMBER 27, 2016
When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations.
Shift Communications
APRIL 23, 2015
Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe.
Shift Communications
APRIL 2, 2015
years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I spent the first 3.5 It means it’s time to get creative.
Shift Communications
JUNE 6, 2016
Ignoring paid media is a capital mistake; doing so ignores a body of strategies and tactics which complement and enhance the power of earned media and public relations. Our audience doesn’t care whether a video, infographic, animated GIF, podcast, or story is hosted by us (owned), shared by third parties (owned), or sponsored (paid).
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