Shift Communications

NOVEMBER 17, 2017

A great example of how predictive analytics applies to PR is the process of creating a crisis communication plan. With this eBook , PR Pros can learn how to use data, model it over time, and ultimately, use machine learning to extract the most common complaints and talking points. Lisa Zanchi. Marketing Analyst.

eBook 104

eBook Analytics Data Software 104

Shift Communications

NOVEMBER 15, 2017

Owned — if your client’s owned content isn’t performing well, chances are the same themes and perspectives you’re pushing from a PR standpoint aren’t making much of an impact. By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc.

Data 95

Data eBook Strategy Pitching 95

Shift Communications

MAY 3, 2016

At SHIFT we run a daily blog and a weekly SHIFT Happens newsletter, which daily and weekly provide summary news from the front lines of PR and Marketing. Sign up for our weekly newsletter or check out some our content like our measuring PR in the 21 st Century ebook to help baseline and set yourself up for what’s next.

Technology 60

Technology Marketing eBook Training 60

Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs.

Google 60

Google B2C Analytics Data 60

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. It means we evaluate our situation honestly, using the most unbiased tools at our disposal.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

APRIL 2, 2015

This is an area that will continue to evolve thanks to our BFF, data. Well, for one, I’ll point you to an eBook our VP of Marketing Tech, Chris Penn, did. The post From PR to Marketing: Why You Should Expand Your Skill Set appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Marketing 60

Marketing Data-Driven PR Analytics Training 60