Shift Communications

NOVEMBER 15, 2017

As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. For PR pros in the midst of the planning madness — myself included — there is a better and more efficient way to create PR plans, and it all revolves around data.

Data 95

Data eBook Strategy Pitching 95

Shift Communications

MARCH 7, 2016

We’ve tested our model against many different companies and industries, from B2C consumer goods to IT security firms. Our guidance to this client is to change their display messaging to align with the beginning of a relationship, and to remove ‘buy now’ calls to action from their social media postings.

Google 60

Google B2C Analytics Data 60

Shift Communications

JANUARY 25, 2016

The best place to start, unsurprisingly, is quite basic: stay up to date on changes happening in the PR and marketing space. Did something shift in consumer behavior that requires a shift in your strategy? Did Google or Facebook make an algorithm change that would render your current model obsolete?

Content Marketing 60

Content Marketing System Google Data 60