Using Data In Your 2018 PR Planning Process
Shift Communications
NOVEMBER 15, 2017
Owned — if your client’s owned content isn’t performing well, chances are the same themes and perspectives you’re pushing from a PR standpoint aren’t making much of an impact. By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc.
95 
Let's personalize your content