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PR and the Marketing Technology Skills Gap

Shift Communications

MAY 3, 2016

At SHIFT we run a daily blog and a weekly SHIFT Happens newsletter, which daily and weekly provide summary news from the front lines of PR and Marketing. Sign up for our weekly newsletter or check out some our content like our measuring PR in the 21 st Century ebook to help baseline and set yourself up for what’s next.

Technology 60
Technology Marketing eBook Training 60
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From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

APRIL 2, 2015

The ability to show our PR efforts are working. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. This is an area that will continue to evolve thanks to our BFF, data. So where do you start? Senior Marketing Analyst.

Marketing 60
Marketing Data-Driven PR Analytics Training 60
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