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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product.

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Behind the Headlines With Crenshaw Communications’ Marijane Funess

Cision

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist.

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What’s the One Thing?

Cision

The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. The locals loved the story. They would still have to pay their bills, deal with customer service, and hope their WiFi worked. Try the outside-the-box content marketing ideas from our free white paper!

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. To comfort the child, the father told a white lie, saying Joshie was taking an extended vacation at the resort. Ritz-Carlton.

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#SMWChicago Recaps: Social Intelligence, Evolving Media & More

Cision

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Learn how with Cision’s free white paper! Measurement. Pauline Chow , a data scientist at Clique Inc., Track competitors.

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10 Ideas to Simplify Your PR

Cision

Whether this is explicitly evident or not, we tend to make decisions and to work at a local level. Get our white paper today! Many people complain that they work in silos, compartmentalized from the rest of the company with an agenda incongruent to the greater team. If this sounds silly or superfluous, it isn’t.