ImPRessions - Crenshaw Communications

JULY 14, 2021

A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known.

B2B 334

B2B Company Case Study Conference 334

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist.

Communications 253

Communications Data Local Survey 253

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. To comfort the child, the father told a white lie, saying Joshie was taking an extended vacation at the resort. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

NOVEMBER 16, 2015

Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Twitter is is another example where the advertising product and the user product will most likely change in the next few months. Whether this is explicitly evident or not, we tend to make decisions and to work at a local level.

Measurement 120

Measurement Resources Technology Examples 120