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Public Relations Guide To Utilizing Google Alerts

The Hoyt Organization

With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. Here is a guide on how to utilize it effectively. Google Alerts is a free online service provided by Google. This can give you valuable insights into their strategies, product launches, and media coverage.

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#19: Building a framework for reputation management

NewsWhip

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

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How to Prepare a PR Crisis Plan

Prohibition

Here’s how to put your plan together, what to remember and how you can access specialist support. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. It could be man-made—for example, a product recall.

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The Future of Twitter

The Proactive Report

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. One CEO who knows how to do this is Elon Musk. His tweet about a new Tesla product launch resulted in a $900 million increase in value. (Source: Forbes.com). Why Should We Care if Twitter Flies Away? Gini Dietrcih.

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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

But today so-called “thought leadership” is also relevant to consumer product companies. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. PR is about “influence.”

SEO 204
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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. How to know when to bring in the PR professionals. Your innovative new product is close to launch…but competitors are close behind.

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5 Marketing Trends to Keep On Your Radar in 2019

PR 20/20

Forbes agrees , saying consumers “are putting more trust in others they know and reputable content, not ads.” Ask sales for the top questions they receive, and turn customer concerns into a blog post. Or, create how-to videos to share with the customer service or success team to improve customer satisfaction.

Trends 57